Market grooming: the dark side of AI marketing

Contributor(s):

Material type: Text

TextPublication details: Wellington Emerald Publishing 2025Description: xxvii, 292 pISBN:

9781835490020

Subject(s):

DDC classification:

658.8 DAD

Summary: Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies. (https://www.emerald.com/books/edited-volume/17172/Market-GroomingThe-Dark-Side-of-AI-Marketing)

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 DAD (Browse shelf(Opens below))	1	Available		009238

Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.

(https://www.emerald.com/books/edited-volume/17172/Market-GroomingThe-Dark-Side-of-AI-Marketing)

There are no comments on this title.

to post a comment.