Market grooming: the dark side of AI marketing
Market grooming: the dark side of AI marketing
- Wellington Emerald Publishing 2025
- xxvii, 292 p.
Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.
(https://www.emerald.com/books/edited-volume/17172/Market-GroomingThe-Dark-Side-of-AI-Marketing)
9781835490020
AI--Marketing technology influence
AI--Marketing predictive analysis
658.8 / DAD
Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.
(https://www.emerald.com/books/edited-volume/17172/Market-GroomingThe-Dark-Side-of-AI-Marketing)
9781835490020
AI--Marketing technology influence
AI--Marketing predictive analysis
658.8 / DAD