Market grooming: (Record no. 10517)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01025nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251102161221.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251101b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781835490020 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | DAD |
| 245 ## - TITLE STATEMENT | |
| Title | Market grooming: |
| Remainder of title | the dark side of AI marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Wellington |
| Name of publisher, distributor, etc. | Emerald Publishing |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 292 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 85.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.<br/><br/>(https://www.emerald.com/books/edited-volume/17172/Market-GroomingThe-Dark-Side-of-AI-Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | AI--Marketing technology influence |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | AI--Marketing predictive analysis |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dadwal, Sumesh Singh [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jahankhani, Hamid [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Revett, Kenneth [Editor] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 390/25-26 | 09-10-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/02/2025 | T V Enterprises | 6655.41 | 658.8 DAD | 009238 | 11/02/2025 | 1 | 10239.10 | 11/02/2025 | Book |