Pharma marketing and pharmacoeconomics: opportunities, challenges, and the way forward

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Publication details: Apple Academic Press Inc. Palm Bay 2025Description: xxvii, 358 pISBN:

9781774916865

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DDC classification:

615.10688 MAL

Summary: “Of immense use as the authors highlight the overall ethnography of big pharma in the healthcare sector, with the opportunities and challenges in the outside world. . . . Readers will have a picture of the marketing strategies to be adopted to boost the pharmaceutical business.” —From the Foreword by Dhruv Galgotia, CEO, Galgotias University, Greater Noida, India With particular emphasis on modeling, methodologies, data sources, and application to real-world dilemmas, this new book provides an overview of the pharmaceutical marketplace, discussing pharmacoeconomics in pharmaceutical manufacturing, pharma policy and management, pharmaceutical marketing strategies, the economics of clinical trials for drugs, the role of patents in economic development, and much more. (https://www.routledge.com/Pharma-Marketing-and-Pharmacoeconomics-Opportunities-Challenges-and-the-Way-Forward/Malviya-Srivastava-Verma-Srivastava/p/book/9781774916865)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	615.10688 MAL (Browse shelf(Opens below))	1	Available		008794

Table of Contents:

Foreword by Dhruv Galgotia

1. Overview of the Pharmaceutical Marketplace

Phool Chandra, Prashant Kumar, Surya Nath Pandey, Rashmi Pathak, Himanshu Sharma, and Neetu Sachan

2. Big Pharma and BRIC Health Systems: Policy and Management Dilemma

Prince and Rishabha Malviya

3. Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry

Jayanta Banerjee, Prabha Kiran, Vasudevan M., and Krishna Kishore S. V.

4. Empathic Innovation in the Healthcare Industry

Neta Kela

5. Recent Trends in the Knowledge-Based Economy of Patents

Rishav Sharma, Rishabha Malviya, and Sonali Sundram

6. The Implications of Pharmacoeconomics in Pharmaceutical Manufacturing

Ruchi Singh, Bhuneshwar Dutta Tripathi, Omsatyam, Binalkumari Somabhai Solanki, and Ankita Moharana

7. Overview of the Marketing Strategies Adopted by Different Pharmaceutical Companies

Pankaj Kumar, Rahil Yusuf Zai, and Pramod Kumar Srivastava

8. Role of Patents in Economic Development and Integration

Rishav Sharma, Rishabha Malviya, Swati Verma, Arvind Kumar, and Dhanalekshmi U. Meenakshi

9. The Environment of Marketing Management in Transitory Businesses

Shubham Kakran, Arpit Sidhu, Abhimanyu, and Ashish Kumar

10. Clinical Trials for Drugs: Pharmacoeconomics‘s Function and Their Emerging Effective Outcomes

Lakshita Rao, Neha Rai, Deepika Yadav, and Pawan Jalwal

11. The Implications of Pharma Marketing to Improve Return on Investment (ROI)

Deepika Yadav, Rishabha Malviya, Arvind Kumar, and Neeraj Fuloria

12. Government Healthcare Initiatives and the Demand for Pharmaceuticals

Ashish Kumar, Upendra Pratap Singh, Arpit Sidhu, and Shubham Kakran

13. Looking Forward to the Future of Pharma Marketing and Pharmacoeconomics

Lovy Sharma, Disha Sharma, Sudhanshu Mishra, Mridani Tripathi, Smriti Ojha, and Sirisha Pingali

14. Pharma Marketing in India: Prospects and Challenges

Rashmi Pathak, Himanshu Sharma, Neetu Sachan, and Phool Chandra

15. Looking Forward Towards the Pharmacoeconomics and Pharma Marketing

Akanksha Sharma, Aditi Singh, and Rishabha Malviya

“Of immense use as the authors highlight the overall ethnography of big pharma in the healthcare sector, with the opportunities and challenges in the outside world. . . . Readers will have a picture of the marketing strategies to be adopted to boost the pharmaceutical business.” —From the Foreword by Dhruv Galgotia, CEO, Galgotias University, Greater Noida, India

With particular emphasis on modeling, methodologies, data sources, and application to real-world dilemmas, this new book provides an overview of the pharmaceutical marketplace, discussing pharmacoeconomics in pharmaceutical manufacturing, pharma policy and management, pharmaceutical marketing strategies, the economics of clinical trials for drugs, the role of patents in economic development, and much more.

(https://www.routledge.com/Pharma-Marketing-and-Pharmacoeconomics-Opportunities-Challenges-and-the-Way-Forward/Malviya-Srivastava-Verma-Srivastava/p/book/9781774916865)

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