MARC details
| 000 -LEADER |
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| fixed length control field |
03948 a2200253 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250613154253.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250613b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781774916865 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
615.10688 |
| Item number |
MAL |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Pharma marketing and pharmacoeconomics: |
| Remainder of title |
opportunities, challenges, and the way forward |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Apple Academic Press Inc. |
| Place of publication, distribution, etc. |
Palm Bay |
| Date of publication, distribution, etc. |
2025 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 358 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
GBP |
| Price amount |
180.00 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Table of Contents:<br/><br/>Foreword by Dhruv Galgotia<br/><br/>1. Overview of the Pharmaceutical Marketplace<br/><br/>Phool Chandra, Prashant Kumar, Surya Nath Pandey, Rashmi Pathak, Himanshu Sharma, and Neetu Sachan<br/><br/>2. Big Pharma and BRIC Health Systems: Policy and Management Dilemma<br/><br/>Prince and Rishabha Malviya<br/><br/>3. Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry<br/><br/>Jayanta Banerjee, Prabha Kiran, Vasudevan M., and Krishna Kishore S. V.<br/><br/>4. Empathic Innovation in the Healthcare Industry<br/><br/>Neta Kela<br/><br/>5. Recent Trends in the Knowledge-Based Economy of Patents<br/><br/>Rishav Sharma, Rishabha Malviya, and Sonali Sundram<br/><br/>6. The Implications of Pharmacoeconomics in Pharmaceutical Manufacturing<br/><br/>Ruchi Singh, Bhuneshwar Dutta Tripathi, Omsatyam, Binalkumari Somabhai Solanki, and Ankita Moharana<br/><br/>7. Overview of the Marketing Strategies Adopted by Different Pharmaceutical Companies<br/><br/>Pankaj Kumar, Rahil Yusuf Zai, and Pramod Kumar Srivastava<br/><br/>8. Role of Patents in Economic Development and Integration<br/><br/>Rishav Sharma, Rishabha Malviya, Swati Verma, Arvind Kumar, and Dhanalekshmi U. Meenakshi<br/><br/>9. The Environment of Marketing Management in Transitory Businesses<br/><br/>Shubham Kakran, Arpit Sidhu, Abhimanyu, and Ashish Kumar<br/><br/>10. Clinical Trials for Drugs: Pharmacoeconomics‘s Function and Their Emerging Effective Outcomes<br/><br/>Lakshita Rao, Neha Rai, Deepika Yadav, and Pawan Jalwal<br/><br/>11. The Implications of Pharma Marketing to Improve Return on Investment (ROI)<br/><br/>Deepika Yadav, Rishabha Malviya, Arvind Kumar, and Neeraj Fuloria<br/><br/>12. Government Healthcare Initiatives and the Demand for Pharmaceuticals<br/><br/>Ashish Kumar, Upendra Pratap Singh, Arpit Sidhu, and Shubham Kakran<br/><br/>13. Looking Forward to the Future of Pharma Marketing and Pharmacoeconomics<br/><br/>Lovy Sharma, Disha Sharma, Sudhanshu Mishra, Mridani Tripathi, Smriti Ojha, and Sirisha Pingali<br/><br/>14. Pharma Marketing in India: Prospects and Challenges<br/><br/>Rashmi Pathak, Himanshu Sharma, Neetu Sachan, and Phool Chandra<br/><br/>15. Looking Forward Towards the Pharmacoeconomics and Pharma Marketing<br/><br/>Akanksha Sharma, Aditi Singh, and Rishabha Malviya |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
“Of immense use as the authors highlight the overall ethnography of big pharma in the healthcare sector, with the opportunities and challenges in the outside world. . . . Readers will have a picture of the marketing strategies to be adopted to boost the pharmaceutical business.” —From the Foreword by Dhruv Galgotia, CEO, Galgotias University, Greater Noida, India<br/><br/>With particular emphasis on modeling, methodologies, data sources, and application to real-world dilemmas, this new book provides an overview of the pharmaceutical marketplace, discussing pharmacoeconomics in pharmaceutical manufacturing, pharma policy and management, pharmaceutical marketing strategies, the economics of clinical trials for drugs, the role of patents in economic development, and much more.<br/><br/>(https://www.routledge.com/Pharma-Marketing-and-Pharmacoeconomics-Opportunities-Challenges-and-the-Way-Forward/Malviya-Srivastava-Verma-Srivastava/p/book/9781774916865) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Drugs--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Drug development--Economic aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Pharmaceutical industry--Economic aspects |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malviya, Rishabha [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Srivastava, Pramod Kumar [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Verma, Swati [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Srivastava, Shashikant [Editor] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
