Pharma marketing and pharmacoeconomics: opportunities, challenges, and the way forward
Pharma marketing and pharmacoeconomics: opportunities, challenges, and the way forward
- Palm Bay Apple Academic Press Inc. 2025
- xxvii, 358 p.
Table of Contents:
Foreword by Dhruv Galgotia
1. Overview of the Pharmaceutical Marketplace
Phool Chandra, Prashant Kumar, Surya Nath Pandey, Rashmi Pathak, Himanshu Sharma, and Neetu Sachan
2. Big Pharma and BRIC Health Systems: Policy and Management Dilemma
Prince and Rishabha Malviya
3. Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry
Jayanta Banerjee, Prabha Kiran, Vasudevan M., and Krishna Kishore S. V.
4. Empathic Innovation in the Healthcare Industry
Neta Kela
5. Recent Trends in the Knowledge-Based Economy of Patents
Rishav Sharma, Rishabha Malviya, and Sonali Sundram
6. The Implications of Pharmacoeconomics in Pharmaceutical Manufacturing
Ruchi Singh, Bhuneshwar Dutta Tripathi, Omsatyam, Binalkumari Somabhai Solanki, and Ankita Moharana
7. Overview of the Marketing Strategies Adopted by Different Pharmaceutical Companies
Pankaj Kumar, Rahil Yusuf Zai, and Pramod Kumar Srivastava
8. Role of Patents in Economic Development and Integration
Rishav Sharma, Rishabha Malviya, Swati Verma, Arvind Kumar, and Dhanalekshmi U. Meenakshi
9. The Environment of Marketing Management in Transitory Businesses
Shubham Kakran, Arpit Sidhu, Abhimanyu, and Ashish Kumar
10. Clinical Trials for Drugs: Pharmacoeconomics‘s Function and Their Emerging Effective Outcomes
Lakshita Rao, Neha Rai, Deepika Yadav, and Pawan Jalwal
11. The Implications of Pharma Marketing to Improve Return on Investment (ROI)
Deepika Yadav, Rishabha Malviya, Arvind Kumar, and Neeraj Fuloria
12. Government Healthcare Initiatives and the Demand for Pharmaceuticals
Ashish Kumar, Upendra Pratap Singh, Arpit Sidhu, and Shubham Kakran
13. Looking Forward to the Future of Pharma Marketing and Pharmacoeconomics
Lovy Sharma, Disha Sharma, Sudhanshu Mishra, Mridani Tripathi, Smriti Ojha, and Sirisha Pingali
14. Pharma Marketing in India: Prospects and Challenges
Rashmi Pathak, Himanshu Sharma, Neetu Sachan, and Phool Chandra
15. Looking Forward Towards the Pharmacoeconomics and Pharma Marketing
Akanksha Sharma, Aditi Singh, and Rishabha Malviya
“Of immense use as the authors highlight the overall ethnography of big pharma in the healthcare sector, with the opportunities and challenges in the outside world. . . . Readers will have a picture of the marketing strategies to be adopted to boost the pharmaceutical business.” —From the Foreword by Dhruv Galgotia, CEO, Galgotias University, Greater Noida, India
With particular emphasis on modeling, methodologies, data sources, and application to real-world dilemmas, this new book provides an overview of the pharmaceutical marketplace, discussing pharmacoeconomics in pharmaceutical manufacturing, pharma policy and management, pharmaceutical marketing strategies, the economics of clinical trials for drugs, the role of patents in economic development, and much more.
(https://www.routledge.com/Pharma-Marketing-and-Pharmacoeconomics-Opportunities-Challenges-and-the-Way-Forward/Malviya-Srivastava-Verma-Srivastava/p/book/9781774916865)
9781774916865
Drugs--Marketing
Drug development--Economic aspects
Pharmaceutical industry--Economic aspects
615.10688 / MAL
Table of Contents:
Foreword by Dhruv Galgotia
1. Overview of the Pharmaceutical Marketplace
Phool Chandra, Prashant Kumar, Surya Nath Pandey, Rashmi Pathak, Himanshu Sharma, and Neetu Sachan
2. Big Pharma and BRIC Health Systems: Policy and Management Dilemma
Prince and Rishabha Malviya
3. Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry
Jayanta Banerjee, Prabha Kiran, Vasudevan M., and Krishna Kishore S. V.
4. Empathic Innovation in the Healthcare Industry
Neta Kela
5. Recent Trends in the Knowledge-Based Economy of Patents
Rishav Sharma, Rishabha Malviya, and Sonali Sundram
6. The Implications of Pharmacoeconomics in Pharmaceutical Manufacturing
Ruchi Singh, Bhuneshwar Dutta Tripathi, Omsatyam, Binalkumari Somabhai Solanki, and Ankita Moharana
7. Overview of the Marketing Strategies Adopted by Different Pharmaceutical Companies
Pankaj Kumar, Rahil Yusuf Zai, and Pramod Kumar Srivastava
8. Role of Patents in Economic Development and Integration
Rishav Sharma, Rishabha Malviya, Swati Verma, Arvind Kumar, and Dhanalekshmi U. Meenakshi
9. The Environment of Marketing Management in Transitory Businesses
Shubham Kakran, Arpit Sidhu, Abhimanyu, and Ashish Kumar
10. Clinical Trials for Drugs: Pharmacoeconomics‘s Function and Their Emerging Effective Outcomes
Lakshita Rao, Neha Rai, Deepika Yadav, and Pawan Jalwal
11. The Implications of Pharma Marketing to Improve Return on Investment (ROI)
Deepika Yadav, Rishabha Malviya, Arvind Kumar, and Neeraj Fuloria
12. Government Healthcare Initiatives and the Demand for Pharmaceuticals
Ashish Kumar, Upendra Pratap Singh, Arpit Sidhu, and Shubham Kakran
13. Looking Forward to the Future of Pharma Marketing and Pharmacoeconomics
Lovy Sharma, Disha Sharma, Sudhanshu Mishra, Mridani Tripathi, Smriti Ojha, and Sirisha Pingali
14. Pharma Marketing in India: Prospects and Challenges
Rashmi Pathak, Himanshu Sharma, Neetu Sachan, and Phool Chandra
15. Looking Forward Towards the Pharmacoeconomics and Pharma Marketing
Akanksha Sharma, Aditi Singh, and Rishabha Malviya
“Of immense use as the authors highlight the overall ethnography of big pharma in the healthcare sector, with the opportunities and challenges in the outside world. . . . Readers will have a picture of the marketing strategies to be adopted to boost the pharmaceutical business.” —From the Foreword by Dhruv Galgotia, CEO, Galgotias University, Greater Noida, India
With particular emphasis on modeling, methodologies, data sources, and application to real-world dilemmas, this new book provides an overview of the pharmaceutical marketplace, discussing pharmacoeconomics in pharmaceutical manufacturing, pharma policy and management, pharmaceutical marketing strategies, the economics of clinical trials for drugs, the role of patents in economic development, and much more.
(https://www.routledge.com/Pharma-Marketing-and-Pharmacoeconomics-Opportunities-Challenges-and-the-Way-Forward/Malviya-Srivastava-Verma-Srivastava/p/book/9781774916865)
9781774916865
Drugs--Marketing
Drug development--Economic aspects
Pharmaceutical industry--Economic aspects
615.10688 / MAL