Market grooming: the dark side of AI marketing

Contributor(s):

Material type: Text

TextPublication details: Wellington Emerald Publishing 2025Description: xxvii, 292 pISBN:

9781835490020

Subject(s):

DDC classification:

658.8 DAD

Summary: Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies. (https://www.emerald.com/books/edited-volume/17172/Market-GroomingThe-Dark-Side-of-AI-Marketing)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 DAD (Browse shelf(Opens below))	1	Available		009238

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Previous	658.8 COL For the culture: the power behind what we buy, what we do, and who we want to be	658.8 CUT Search marketing: a strategic approach to SEO and SEM	658.8 CZI Marketing management: past, present and future	658.8 DAD Market grooming: the dark side of AI marketing	658.8 DAS Marketing ethics and consumer society: practising inclusive, responsible and sustainable marketing	658.8 DAU Marketing management: essentials you always wanted to know	658.8 DAY Advanced introduction to marketing strategy	Next

Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.

(https://www.emerald.com/books/edited-volume/17172/Market-GroomingThe-Dark-Side-of-AI-Marketing)

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