Communicating corporate social responsibility: the trust factor

By:

Byrum, Kristie

Material type: Text

TextPublication details: Lexington Books New York 2023Description: x, 123 pISBN:

9781793646507

Subject(s):

DDC classification:

658.408 BYR

Summary: At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest. (https://www.bloomsbury.com/us/communicating-corporate-social-responsibility-9781793646484/)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	658.408 BYR (Browse shelf(Opens below))	1	Available		008887

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Previous	658.407124 SCH Trillion dollar coach:	658.408 BOR Social entrepreneurship: what everyone needs to know	658.408 BUR Account-based growth:	658.408 BYR Communicating corporate social responsibility: the trust factor	658.408 CAR Business and society: ethics, sustainability & stakeholder management	658.408 CHA Strategic corporate social responsibility: sustainable value creation	658.408 CHA Social entrepreneurship: building impact step by step	Next

Table of contents:
Dedication
Preface
Introduction
Chapter 1: Reputation
Chapter 2: Overcoming Skepticism with a Corporate Social Responsibility Communication Process Model
Chapter 3: Source Credibility
Chapter 4: Information Credibility
Chapter 5: Social Media Engagement
Chapter 6: Purchase Intention
Chapter 7: Measurement
Chapter 8: Conclusion
Bibliography
About the Author

[https://www.bloomsbury.com/us/communicating-corporate-social-responsibility-9781793646484/]

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.

(https://www.bloomsbury.com/us/communicating-corporate-social-responsibility-9781793646484/)

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