Amazon cover image
Image from Amazon.com

Communicating corporate social responsibility: the trust factor

By: Material type: TextTextPublication details: Lexington Books New York 2023Description: x, 123 pISBN:
  • 9781793646507
Subject(s): DDC classification:
  • 658.408 BYR
Summary: At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest. (https://www.bloomsbury.com/us/communicating-corporate-social-responsibility-9781793646484/)
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC General Stacks Public Policy & General Management 658.408 BYR (Browse shelf(Opens below)) 1 Available 008887

Table of contents:
Dedication
Preface
Introduction
Chapter 1: Reputation
Chapter 2: Overcoming Skepticism with a Corporate Social Responsibility Communication Process Model
Chapter 3: Source Credibility
Chapter 4: Information Credibility
Chapter 5: Social Media Engagement
Chapter 6: Purchase Intention
Chapter 7: Measurement
Chapter 8: Conclusion
Bibliography
About the Author

[https://www.bloomsbury.com/us/communicating-corporate-social-responsibility-9781793646484/]

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.

(https://www.bloomsbury.com/us/communicating-corporate-social-responsibility-9781793646484/)

There are no comments on this title.

to post a comment.

©2025-26 Pragyata: Learning Resource Center. All Rights Reserved.
Indian Institute of Management Bodh Gaya
Uruvela, Prabandh Vihar, Bodh Gaya
Gaya, 824234, Bihar, India

Powered by Koha