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Advanced introduction to marketing strategy by Series: Elgar Advanced Introductions series
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Cheltenham Edward Elgar Publishing Limited 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DAY.
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Digital marketing fundamentals: from strategy to ROI by
Edition: 2nd
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 VIS.
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Digital Marketing: strategy, implementation and practice by
Edition: 8th
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Harlow Pearson Education Limited 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA.
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Digital marketing: strategy and tactics by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KAG.
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Influencer marketing strategy: how influencers can help grow your business by
Edition: 2nd
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 GLE.
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Influencer marketing strategy: how to create successful influencer marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 GLE.
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Internet marketing: strategy, implementation and practice by
Edition: 3rd
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA.
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Marketing as strategy: understanding the CEO's agenda for driving growth and innovation by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Harvard Harvard Business School Press 2001
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KUM.
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Marketing channel strategy by
Edition: 8th
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2015
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.87 PAL, ...
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Marketing strategy: the challenge of the external environment by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Sage Publications Ltd 1998
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 MER.
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Marketing strategy: overcome pitfalls and create effective marketing by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TIF.
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Marketing strategy: based on first principles and data analytics by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Palgrave Macmillan 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 PAL.
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Multichannel marketing: strategy - design - digital technology by Series: Springer Texts in Business and Economics
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Wiesbaden Springer 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 WIR.
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Social media marketing for business: scaling an integrated social media strategy across your organization by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 JEN.
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