Digital Marketing: strategy, implementation and practice

By:

Chaffey, Dave

Material type: Text

TextPublication details: Pearson Education Limited Harlow 2022Edition: 8thDescription: xxv, 534 pISBN:

9781292400969

Subject(s):

DDC classification:

658.872 CHA

Summary: Digital Marketing, 8th edition is the most comprehensive guide in the field, providing you with the latest strategies, techniques, and online trends. This updated edition will help you learn more about the success factors in digital marketing, with case studies from cutting-edge companies linking marketing theory with practice. The range of questions, exercises, and self-assessments will help you develop key skills you will later need in the workplace, making this textbook a must-have guide for students. (https://www.pearson.com/en-us/subject-catalog/p/digital-marketing/P200000003912/9781292400969)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.872 CHA (Browse shelf(Opens below))	1	Available		006473

Digital Marketing, 8th edition is the most comprehensive guide in the field, providing you with the latest strategies, techniques, and online trends.

This updated edition will help you learn more about the success factors in digital marketing, with case studies from cutting-edge companies linking marketing theory with practice.

The range of questions, exercises, and self-assessments will help you develop key skills you will later need in the workplace, making this textbook a must-have guide for students.

(https://www.pearson.com/en-us/subject-catalog/p/digital-marketing/P200000003912/9781292400969)

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