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An instructor's manual to H2H marketing case studies: Teach human-to-human marketing effectively by Series: Springer Business Cases (SPBC)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Springer 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KOT.

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Social marketing and sutainable development goals (SDGs) by Series: Springer Business Cases (SPBC)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cham Springer 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GAL.

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