Social marketing and sutainable development goals (SDGs)

Contributor(s):

Material type: Text

TextSeries: Springer Business Cases (SPBC)Publication details: Springer Cham 2023Description: xiii, 376 pISBN:

9783031273766

Subject(s):

DDC classification:

658.8 GAL

Summary: This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world. (https://link.springer.com/book/10.1007/978-3-031-27377-3)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 GAL (Browse shelf(Opens below))	1	Available		007943

Table of contents:
Front Matter
Pages i-xiii
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Theoretical Background: Social Marketing & Sustainable Development Goals (SDGs)
M. Mercedes Galan-Ladero, Helena Alves
Pages 1-24
Part I
Front Matter
Pages 25-25
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Social Marketing for Improving Women’s Rights: The Case of Dowry in Pakistan
Hina Yaqub Bhatti, M. Mercedes Galan-Ladero, Clementina Galera-Casquet
Pages 27-46
“No es de Hombres” (“That’s Not Manly”): a Campaign for Gender Equity in Mexico
Lucirene Rangel-Lyne, Saúl Emmanuel Alonso-Olivares, Karla Paola Jiménez-Almaguer, José Ignacio Azuela-Flores
Pages 47-60
An Open-Source Solution for Social Change: The Goodpush Alliance
Doreen E. Shanahan, Clark D. Johnson
Pages 61-78
“We Know What We Are Doing”: Campaign Toolbox against the Shortage of Young People in Skilled Crafts Professions
Answin Vilmar
Pages 79-94
Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunion Hotels
Carmen Dueñas-Zambrana, Marco Antonio Cruz-Morato
Pages 95-110
“You Can’t Ask That”: Asking and Understanding to Achieve more Inclusive Societies
Ana Isabel Polo-Peña, Dolores M. Frías-Jamilena, Francisco Peco-Torres
Pages 111-122
The Use of Events to Achieve Social Change: The Case of ILGA Portugal
Inês Santos, Inês Veiga Pereira, Carla Pereira, Diana Moreira, Sandra Santos
Pages 123-132
Integrating the Environmental, Social, and Economic SDGs into an Educational Organization
Sergio Barta, Daniel Belanche, Marta Flavián, M. Cruz-Terré
Pages 133-151
Part II
Front Matter
Pages 153-153
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Social Marketing Strategies to Attract Immigrants to Depopulated Areas: The Case of Hyogo Prefecture in Japan
Bình Nghiêm-Phú
Pages 155-167
Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal
Marisa R. Ferreira, Beatriz Casais
Pages 169-178
A Social Marketing Program for Local Products and a Local Market: The Case of Setúbal, Portugal
Duarte Xara-Brasil, João Pedro Cordeiro, Luísa Cagica Carvalho, Pedro Pardal
Pages 179-191
The “Smart Destinations” Model from the Perspective of Social Marketing. The Case Study of Gijón as an Example
Alba Marín-Carrillo, Mª Victoria Carrillo-Durán
Pages 193-213
Colors and a Pinch of Salt: The “Sustainable Mexico Reborn” Strategy for Enhancing Quality Education
Luis Manuel Cerda-Suarez
Pages 215-229
Part III
Front Matter
Pages 231-231
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Supporting Well-being in People and Helping Pollinators Through a Community Garden Project
Felicity Small, Alain Neher, Lucia Wuersch
Pages 233-254
Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption
Elísabet Mora, Natalia Vila, Inés Küster
Pages 255-264
(https://link.springer.com/book/10.1007/978-3-031-27377-3)

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
(https://link.springer.com/book/10.1007/978-3-031-27377-3)

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