MARC details
| 000 -LEADER |
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| fixed length control field |
04671nam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250409104049.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250409b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783031273766 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Item number |
GAL |
| 245 ## - TITLE STATEMENT |
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| Title |
Social marketing and sutainable development goals (SDGs) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Springer |
| Place of publication, distribution, etc. |
Cham |
| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xiii, 376 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
EURO |
| Price amount |
119.00 |
| 490 ## - SERIES STATEMENT |
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| Series statement |
Springer Business Cases (SPBC) |
| 500 ## - GENERAL NOTE |
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| General note |
Table of contents:<br/>Front Matter<br/>Pages i-xiii<br/>Download chapter PDF <br/>Theoretical Background: Social Marketing & Sustainable Development Goals (SDGs)<br/>M. Mercedes Galan-Ladero, Helena Alves<br/>Pages 1-24<br/>Part I<br/>Front Matter<br/>Pages 25-25<br/>Download chapter PDF <br/>Social Marketing for Improving Women’s Rights: The Case of Dowry in Pakistan<br/>Hina Yaqub Bhatti, M. Mercedes Galan-Ladero, Clementina Galera-Casquet<br/>Pages 27-46<br/>“No es de Hombres” (“That’s Not Manly”): a Campaign for Gender Equity in Mexico<br/>Lucirene Rangel-Lyne, Saúl Emmanuel Alonso-Olivares, Karla Paola Jiménez-Almaguer, José Ignacio Azuela-Flores<br/>Pages 47-60<br/>An Open-Source Solution for Social Change: The Goodpush Alliance<br/>Doreen E. Shanahan, Clark D. Johnson<br/>Pages 61-78<br/>“We Know What We Are Doing”: Campaign Toolbox against the Shortage of Young People in Skilled Crafts Professions<br/>Answin Vilmar<br/>Pages 79-94<br/>Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunion Hotels<br/>Carmen Dueñas-Zambrana, Marco Antonio Cruz-Morato<br/>Pages 95-110<br/>“You Can’t Ask That”: Asking and Understanding to Achieve more Inclusive Societies<br/>Ana Isabel Polo-Peña, Dolores M. Frías-Jamilena, Francisco Peco-Torres<br/>Pages 111-122<br/>The Use of Events to Achieve Social Change: The Case of ILGA Portugal<br/>Inês Santos, Inês Veiga Pereira, Carla Pereira, Diana Moreira, Sandra Santos<br/>Pages 123-132<br/>Integrating the Environmental, Social, and Economic SDGs into an Educational Organization<br/>Sergio Barta, Daniel Belanche, Marta Flavián, M. Cruz-Terré<br/>Pages 133-151<br/>Part II<br/>Front Matter<br/>Pages 153-153<br/>Download chapter PDF <br/>Social Marketing Strategies to Attract Immigrants to Depopulated Areas: The Case of Hyogo Prefecture in Japan<br/>Bình Nghiêm-Phú<br/>Pages 155-167<br/>Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal<br/>Marisa R. Ferreira, Beatriz Casais<br/>Pages 169-178<br/>A Social Marketing Program for Local Products and a Local Market: The Case of Setúbal, Portugal<br/>Duarte Xara-Brasil, João Pedro Cordeiro, Luísa Cagica Carvalho, Pedro Pardal<br/>Pages 179-191<br/>The “Smart Destinations” Model from the Perspective of Social Marketing. The Case Study of Gijón as an Example<br/>Alba Marín-Carrillo, Mª Victoria Carrillo-Durán<br/>Pages 193-213<br/>Colors and a Pinch of Salt: The “Sustainable Mexico Reborn” Strategy for Enhancing Quality Education<br/>Luis Manuel Cerda-Suarez<br/>Pages 215-229<br/>Part III<br/>Front Matter<br/>Pages 231-231<br/>Download chapter PDF <br/>Supporting Well-being in People and Helping Pollinators Through a Community Garden Project<br/>Felicity Small, Alain Neher, Lucia Wuersch<br/>Pages 233-254<br/>Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption<br/>Elísabet Mora, Natalia Vila, Inés Küster<br/>Pages 255-264<br/>(https://link.springer.com/book/10.1007/978-3-031-27377-3) |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.<br/>(https://link.springer.com/book/10.1007/978-3-031-27377-3) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Social Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Sustainable development |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Galan-Ladero, Mercedes M [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Alves, Helena M. [Editor] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
