Marketing tourism and hospitality: concepts and cases

By:

George, Richard

Material type: Text

TextPublication details: Cham Palgrave Macmillan 2025Edition: 2ndDescription: xxix, 484 pISBN:

9783031659829

Subject(s):

DDC classification:

647.940688 GEO

Summary: This second edition of this comprehensive textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, responsible tourism marketing, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Written in an accessible and user-friendly style – this entire industry textbook includes case studies, drawing on the author’s experience and real-life examples. Revised and expanded throughout, it covers: Advances in AI, robotics and automation Digital marketing, electronic customer relationship management (eCRM) and uses of user-generated content (UGC) New and updated content and discussion questions for self-study and to use in class A new chapter on responsible tourism marketing and sustainable approaches to marketing Consumer behaviour in tourism and the effects of climate change and changes in consumer attitudes. New trends in tourism and hospitality marketing New in-depth real-life case studies and industry insights throughout the book Along with key concepts and theory, definitions, key summaries, and discussion questions, accompanying online flashcards and PowerPoint slides for lecturers, this textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation. (https://link.springer.com/book/10.1007/978-3-031-65983-6)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	647.940688 GEO (Browse shelf(Opens below))	1	Available		009107

Table of contents:
Front Matter
Pages i-xxix
Download chapter PDF
Understanding Marketing in the Tourism and Hospitality Industry
Front Matter
Pages 1-1
Download chapter PDF
Tourism and Hospitality Marketing Principles
Richard George
Pages 3-29
Characteristics of Tourism and Hospitality Marketing
Richard George
Pages 31-55
Understanding the Tourism and Hospitality Market
Front Matter
Pages 57-57
Download chapter PDF
Tourism and Hospitality Consumer Behaviour
Richard George
Pages 59-91
Tourism and Hospitality Marketing Research
Richard George
Pages 93-137
Designing the Tourism and Hospitality Marketing Strategy
Front Matter
Pages 137-137
Download chapter PDF
Tourism and Hospitality Marketing Planning
Richard George
Pages 141-168
The Tourism and Hospitality Marketing Environment
Richard George
Pages 169-197
Market Segmentation, Targeting, and Positioning
Richard George
Pages 199-221
Implementing the Tourism and Hospitality Marketing Mix
Front Matter
Pages 223-223
Download chapter PDF
Tourism and Hospitality Product-Offerings, Branding, and Pricing
Richard George
Pages 225-255
Tourism Distribution
Richard George
Pages 257-286
Promoting and Advertising Tourism and Hospitality Products
Richard George
Pages 287-309
Designing the Tourism and Hospitality Promotions Mix
Richard George
Pages 311-330
Digital Marketing in Tourism and Hospitality
Richard George
Pages 331-382
Understanding Tourism and Hospitality Marketing Issues
Front Matter
Pages 383-383
Download chapter PDF
Quality Service Experiences Through Internal and Relationship Marketing
Richard George
Pages 385-413
Marketing Tourism Destinations
Richard George
Pages 415-449
Understanding Tourism and Hospitality Marketing Issues
Socially Responsible Marketing
Richard George
Pages 451-480
Back Matter
Pages 481-484

(https://link.springer.com/book/10.1007/978-3-031-65983-6?page=2#toc)

This second edition of this comprehensive textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, responsible tourism marketing, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Written in an accessible and user-friendly style – this entire industry textbook includes case studies, drawing on the author’s experience and real-life examples.

Revised and expanded throughout, it covers:

Advances in AI, robotics and automation
Digital marketing, electronic customer relationship management (eCRM) and uses of user-generated content (UGC)
New and updated content and discussion questions for self-study and to use in class
A new chapter on responsible tourism marketing and sustainable approaches to marketing
Consumer behaviour in tourism and the effects of climate change and changes in consumer attitudes.
New trends in tourism and hospitality marketing
New in-depth real-life case studies and industry insights throughout the book
Along with key concepts and theory, definitions, key summaries, and discussion questions, accompanying online flashcards and PowerPoint slides for lecturers, this textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.

(https://link.springer.com/book/10.1007/978-3-031-65983-6)

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