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Marketing tourism and hospitality: (Record no. 10525)

MARC details
000 -LEADER
fixed length control field	04364nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20251016190039.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	251016b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9783031659829
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	647.940688
Item number	GEO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	George, Richard
245 ## - TITLE STATEMENT
Title	Marketing tourism and hospitality:
Remainder of title	concepts and cases
250 ## - EDITION STATEMENT
Edition statement	2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Cham
Name of publisher, distributor, etc.	Palgrave Macmillan
Date of publication, distribution, etc.	2025
300 ## - PHYSICAL DESCRIPTION
Extent	xxix, 484 p.
365 ## - TRADE PRICE
Price type code	EURO
Price amount	49.99
500 ## - GENERAL NOTE
General note	Table of contents:<br/>Front Matter<br/>Pages i-xxix<br/>Download chapter PDF <br/>Understanding Marketing in the Tourism and Hospitality Industry<br/>Front Matter<br/>Pages 1-1<br/>Download chapter PDF <br/>Tourism and Hospitality Marketing Principles<br/>Richard George<br/>Pages 3-29<br/>Characteristics of Tourism and Hospitality Marketing<br/>Richard George<br/>Pages 31-55<br/>Understanding the Tourism and Hospitality Market<br/>Front Matter<br/>Pages 57-57<br/>Download chapter PDF <br/>Tourism and Hospitality Consumer Behaviour<br/>Richard George<br/>Pages 59-91<br/>Tourism and Hospitality Marketing Research<br/>Richard George<br/>Pages 93-137<br/>Designing the Tourism and Hospitality Marketing Strategy<br/>Front Matter<br/>Pages 137-137<br/>Download chapter PDF <br/>Tourism and Hospitality Marketing Planning<br/>Richard George<br/>Pages 141-168<br/>The Tourism and Hospitality Marketing Environment<br/>Richard George<br/>Pages 169-197<br/>Market Segmentation, Targeting, and Positioning<br/>Richard George<br/>Pages 199-221<br/>Implementing the Tourism and Hospitality Marketing Mix<br/>Front Matter<br/>Pages 223-223<br/>Download chapter PDF <br/>Tourism and Hospitality Product-Offerings, Branding, and Pricing<br/>Richard George<br/>Pages 225-255<br/>Tourism Distribution<br/>Richard George<br/>Pages 257-286<br/>Promoting and Advertising Tourism and Hospitality Products<br/>Richard George<br/>Pages 287-309<br/>Designing the Tourism and Hospitality Promotions Mix<br/>Richard George<br/>Pages 311-330<br/>Digital Marketing in Tourism and Hospitality<br/>Richard George<br/>Pages 331-382<br/>Understanding Tourism and Hospitality Marketing Issues<br/>Front Matter<br/>Pages 383-383<br/>Download chapter PDF <br/>Quality Service Experiences Through Internal and Relationship Marketing<br/>Richard George<br/>Pages 385-413<br/>Marketing Tourism Destinations<br/>Richard George<br/>Pages 415-449<br/>Understanding Tourism and Hospitality Marketing Issues<br/>Socially Responsible Marketing<br/>Richard George<br/>Pages 451-480<br/>Back Matter<br/>Pages 481-484<br/><br/>(https://link.springer.com/book/10.1007/978-3-031-65983-6?page=2#toc)
520 ## - SUMMARY, ETC.
Summary, etc.	This second edition of this comprehensive textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, responsible tourism marketing, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Written in an accessible and user-friendly style – this entire industry textbook includes case studies, drawing on the author’s experience and real-life examples.<br/><br/>Revised and expanded throughout, it covers:<br/><br/>Advances in AI, robotics and automation<br/>Digital marketing, electronic customer relationship management (eCRM) and uses of user-generated content (UGC)<br/>New and updated content and discussion questions for self-study and to use in class<br/>A new chapter on responsible tourism marketing and sustainable approaches to marketing<br/>Consumer behaviour in tourism and the effects of climate change and changes in consumer attitudes.<br/>New trends in tourism and hospitality marketing<br/>New in-depth real-life case studies and industry insights throughout the book<br/>Along with key concepts and theory, definitions, key summaries, and discussion questions, accompanying online flashcards and PowerPoint slides for lecturers, this textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation. <br/><br/>(https://link.springer.com/book/10.1007/978-3-031-65983-6)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing--Tourism
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing--Hospitality
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Bill No	Bill Date	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Accession Number	Date last seen	Copy number	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			Marketing	350/25-26	26-09-2025	Indian Institute of Management LRC	Indian Institute of Management LRC	General Stacks	10/07/2025	T V Enterprises	3410.19		647.940688 GEO	009107	10/07/2025	1	5246.45	10/07/2025	Book