Winning the advertising game: lessons from the super bowl ad champions

By:

Raithel, Sascha

Material type: Text

TextSeries: Business Guides on the GoPublication details: Springer Cham 2025Description: xiv, 152 pISBN:

9783031775055

Subject(s):

DDC classification:

745.01 RAI

Summary: Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. This book provides actionable research findings and tools to transform your advertising approach, ensuring your ads stand out and resonate with audiences. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide. This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns. It’s also a valuable resource for marketing and advertising educators who want to illustrate fundamental principles with real-world examples. (https://link.springer.com/book/10.1007/978-3-031-77506-2)

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks		1	Available		008578

Table of contents:
Front Matter
Pages i-xiv
Download chapter PDF
Pre-game: A Brief History of (Super Bowl) Advertising
Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael
Pages 1-15
Coin Toss: Advertising Matters
Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael
Pages 17-35
First Quarter: Make a Game Plan
Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael
Pages 37-45
Second Quarter: Make a Roadmap
Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael
Pages 47-66
Halftime Show: Find Creatives That Work and Stand Out
Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael
Pages 67-80
Third Quarter: Two Strategies to Boost Your Return on Ad Investment
Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael
Pages 81-89
Fourth Quarter: From Screen to Society
Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael
Pages 91-103
Over-Time: Don’t Drop Bricks
Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael
Pages 105-111
Award Ceremony: Everybody’s Watching—The Best Super Bowl Ads of All Time
Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael
Pages 113-134
Post-Game: Growing the Audience—Globalizing the NFL Brand and Super Bowl Advertising
Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael
Pages 135-139
Coach’s Playbook: Top 10 Key Takeaways
Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael
Pages 141-144
[https://link.springer.com/book/10.1007/978-3-031-77506-2]

Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. This book provides actionable research findings and tools to transform your advertising approach, ensuring your ads stand out and resonate with audiences. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide.

This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns. It’s also a valuable resource for marketing and advertising educators who want to illustrate fundamental principles with real-world examples.

(https://link.springer.com/book/10.1007/978-3-031-77506-2)

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