MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03321nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250507100436.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250507b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783031775055 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
745.01 |
| Item number |
RAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Raithel, Sascha |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Winning the advertising game: |
| Remainder of title |
lessons from the super bowl ad champions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Springer |
| Place of publication, distribution, etc. |
Cham |
| Date of publication, distribution, etc. |
2025 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 152 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
EURO |
| Price amount |
34.99 |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Business Guides on the Go |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Table of contents:<br/>Front Matter<br/>Pages i-xiv<br/>Download chapter PDF <br/>Pre-game: A Brief History of (Super Bowl) Advertising<br/>Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael<br/>Pages 1-15<br/>Coin Toss: Advertising Matters<br/>Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael<br/>Pages 17-35<br/>First Quarter: Make a Game Plan<br/>Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael<br/>Pages 37-45<br/>Second Quarter: Make a Roadmap<br/>Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael<br/>Pages 47-66<br/>Halftime Show: Find Creatives That Work and Stand Out<br/>Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael<br/>Pages 67-80<br/>Third Quarter: Two Strategies to Boost Your Return on Ad Investment<br/>Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael<br/>Pages 81-89<br/>Fourth Quarter: From Screen to Society<br/>Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael<br/>Pages 91-103<br/>Over-Time: Don’t Drop Bricks<br/>Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael<br/>Pages 105-111<br/>Award Ceremony: Everybody’s Watching—The Best Super Bowl Ads of All Time<br/>Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael<br/>Pages 113-134<br/>Post-Game: Growing the Audience—Globalizing the NFL Brand and Super Bowl Advertising<br/>Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael<br/>Pages 135-139<br/>Coach’s Playbook: Top 10 Key Takeaways<br/>Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael<br/>Pages 141-144<br/>[https://link.springer.com/book/10.1007/978-3-031-77506-2] |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. This book provides actionable research findings and tools to transform your advertising approach, ensuring your ads stand out and resonate with audiences. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide.<br/><br/>This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns. It’s also a valuable resource for marketing and advertising educators who want to illustrate fundamental principles with real-world examples.<br/><br/>(https://link.springer.com/book/10.1007/978-3-031-77506-2) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Taylor, Charles R |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Stewart,David W |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mafael, Alexander |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
