Sports marketing

By:

Fetchko, Michael J

Contributor(s):

Material type: Text

TextPublication details: Routledge New York 2025Description: 464 pISBN:

9781032644851

Subject(s):

Sports marketing

DDC classification:

796.06 FET

Summary: Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: Increase students’ depth of knowledge about sports marketing Challenge students to apply concepts to real-world situations Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content Equip students to position themselves to compete for entry-level positions in sports business Provide faculty with a concise but thorough text that meets their needs Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions and an instructor’s manual. (https://www.routledge.com/Sports-Marketing/Fetchko-Roy-Dalakas/p/book/9781032112787?srsltid=AfmBOopFvlZcL2CYLWmWVuacHU8urZYRNQavwLX7BaXlWNjnQqOZwohY)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	796.06 FET (Browse shelf(Opens below))	1	Available		008575

Table of contents:
1. Sports Meets Marketing 2. Sports Entertainment Consumption 3. The Marketing Environment 4. Segmenting Audiences for Sports 5. Building a Relevant Brand 6. Embracing Social Responsibility 7. Product Strategy 8. Experiential Marketing 9. Brand Communications Strategy 10. Brand Communications Execution 11. Sponsorship-Linked Marketing 12. Measuring Sports Brand Performance 13. Delivery of Sports Experiences 14. Preparing Future Sports Marketers

[https://www.routledge.com/Sports-Marketing/Fetchko-Roy-Dalakas/p/book/9781032112787?srsltid=AfmBOopFvlZcL2CYLWmWVuacHU8urZYRNQavwLX7BaXlWNjnQqOZwohY]

Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry.

This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will:

Increase students’ depth of knowledge about sports marketing
Challenge students to apply concepts to real-world situations
Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content
Equip students to position themselves to compete for entry-level positions in sports business
Provide faculty with a concise but thorough text that meets their needs
Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports.

Additional online resources include PowerPoint slides for each chapter, a test bank of questions and an instructor’s manual.

(https://www.routledge.com/Sports-Marketing/Fetchko-Roy-Dalakas/p/book/9781032112787?srsltid=AfmBOopFvlZcL2CYLWmWVuacHU8urZYRNQavwLX7BaXlWNjnQqOZwohY)

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