Sports marketing (Record no. 9623)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03010nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250506173217.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250506b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032644851 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 796.06 |
| Item number | FET |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fetchko, Michael J |
| 245 ## - TITLE STATEMENT | |
| Title | Sports marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 464 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 44.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>1. Sports Meets Marketing 2. Sports Entertainment Consumption 3. The Marketing Environment 4. Segmenting Audiences for Sports 5. Building a Relevant Brand 6. Embracing Social Responsibility 7. Product Strategy 8. Experiential Marketing 9. Brand Communications Strategy 10. Brand Communications Execution 11. Sponsorship-Linked Marketing 12. Measuring Sports Brand Performance 13. Delivery of Sports Experiences 14. Preparing Future Sports Marketers<br/><br/>[https://www.routledge.com/Sports-Marketing/Fetchko-Roy-Dalakas/p/book/9781032112787?srsltid=AfmBOopFvlZcL2CYLWmWVuacHU8urZYRNQavwLX7BaXlWNjnQqOZwohY] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry.<br/><br/>This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will:<br/><br/>Increase students’ depth of knowledge about sports marketing<br/>Challenge students to apply concepts to real-world situations<br/>Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content<br/>Equip students to position themselves to compete for entry-level positions in sports business<br/>Provide faculty with a concise but thorough text that meets their needs<br/>Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports.<br/><br/>Additional online resources include PowerPoint slides for each chapter, a test bank of questions and an instructor’s manual.<br/><br/>(https://www.routledge.com/Sports-Marketing/Fetchko-Roy-Dalakas/p/book/9781032112787?srsltid=AfmBOopFvlZcL2CYLWmWVuacHU8urZYRNQavwLX7BaXlWNjnQqOZwohY) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Roy, Donald P. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dalakas, Vassilis |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB4762 | 21-03-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/28/2025 | Technical Bureau India Pvt. Ltd. | 3254.80 | 796.06 FET | 008575 | 03/28/2025 | 1 | 5007.39 | 03/28/2025 | Book |