Marketing and sales in the metaverse: understanding and profiting from the metaverse: an introduction for businesses

By:

Kohne, Andreas

Contributor(s):

Komor, Ralf H

Material type: Text

TextPublication details: Springer Germany 2024Description: xvii, 73 pISBN:

9783658459697

Subject(s):

DDC classification:

658.8 KOH

Summary: This book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop a fundamental understanding of the key terms and tools of the Metaverse with this book, and learn how Augmented Reality (AR) and Virtual Reality (VR) can shape the future of your business – and how you can optimally present and sell yourself in virtual worlds. With numerous use cases, strategies, and best practices, you will be well-equipped to help shape the Metaverse of tomorrow today. (https://link.springer.com/book/10.1007/978-3-658-45970-3)

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks		1	Available		008511

Table of contents:
Front Matter
Pages i-xvii
Download chapter PDF
Introduction
Andreas Kohne, Ralf H. Komor
Pages 1-3
Basics
Andreas Kohne, Ralf H. Komor
Pages 5-17
Why We Are Not yet in the Metaverse
Andreas Kohne, Ralf H. Komor
Pages 19-25
Why It’s Still Worthwhile to Engage with the Metaverse Today
Andreas Kohne, Ralf H. Komor
Pages 27-31
Impact of the Metaverse on Sales and Marketing
Andreas Kohne, Ralf H. Komor
Pages 33-48
Kickstart for Businesses in the Metaverse
Andreas Kohne, Ralf H. Komor
Pages 49-58
Opportunities and Risks
Andreas Kohne, Ralf H. Komor
Pages 59-63
Information, Links, and Checklists
Andreas Kohne, Ralf H. Komor
Pages 65-73
[https://link.springer.com/book/10.1007/978-3-658-45970-3]

This book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop a fundamental understanding of the key terms and tools of the Metaverse with this book, and learn how Augmented Reality (AR) and Virtual Reality (VR) can shape the future of your business – and how you can optimally present and sell yourself in virtual worlds. With numerous use cases, strategies, and best practices, you will be well-equipped to help shape the Metaverse of tomorrow today.

(https://link.springer.com/book/10.1007/978-3-658-45970-3)

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