MARC details
| 000 -LEADER |
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| fixed length control field |
02127nam a2200241 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250503100748.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250503b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783658459697 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
KOH |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kohne, Andreas |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing and sales in the metaverse: |
| Remainder of title |
understanding and profiting from the metaverse: an introduction for businesses |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Springer |
| Place of publication, distribution, etc. |
Germany |
| Date of publication, distribution, etc. |
2024 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 73 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
EUR |
| Price amount |
64.99 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Table of contents:<br/>Front Matter<br/>Pages i-xvii<br/>Download chapter PDF <br/>Introduction<br/>Andreas Kohne, Ralf H. Komor<br/>Pages 1-3<br/>Basics<br/>Andreas Kohne, Ralf H. Komor<br/>Pages 5-17<br/>Why We Are Not yet in the Metaverse<br/>Andreas Kohne, Ralf H. Komor<br/>Pages 19-25<br/>Why It’s Still Worthwhile to Engage with the Metaverse Today<br/>Andreas Kohne, Ralf H. Komor<br/>Pages 27-31<br/>Impact of the Metaverse on Sales and Marketing<br/>Andreas Kohne, Ralf H. Komor<br/>Pages 33-48<br/>Kickstart for Businesses in the Metaverse<br/>Andreas Kohne, Ralf H. Komor<br/>Pages 49-58<br/>Opportunities and Risks<br/>Andreas Kohne, Ralf H. Komor<br/>Pages 59-63<br/>Information, Links, and Checklists<br/>Andreas Kohne, Ralf H. Komor<br/>Pages 65-73<br/>[https://link.springer.com/book/10.1007/978-3-658-45970-3] |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop a fundamental understanding of the key terms and tools of the Metaverse with this book, and learn how Augmented Reality (AR) and Virtual Reality (VR) can shape the future of your business – and how you can optimally present and sell yourself in virtual worlds. With numerous use cases, strategies, and best practices, you will be well-equipped to help shape the Metaverse of tomorrow today.<br/><br/>(https://link.springer.com/book/10.1007/978-3-658-45970-3) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales in the metaverse |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing in the metaverse |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Web 3.0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Metasales strategy |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Komor, Ralf H |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
