Luxury marketing, sustainability and technology: the future of luxury management

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Material type: Text

TextSeries: Routledge Studies in Luxury ManagementPublication details: Routledge New York 2024Description: xi, 194 pISBN:

9781032342924

Subject(s):

DDC classification:

658.8 THA

Summary: Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability. (https://www.routledge.com/Luxury-Marketing-Sustainability-and-Technology-The-Future-of-Luxury-Management/Thaichon-Quach/p/book/9781032342924)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 THA (Browse shelf(Opens below))	1	Available		007864

Table of contents:
1. Luxury Marketing and Sustainability in the South Asian Context

Nirma Sadamali Jayawardena, Sara Quach, Charitha Harshani Perera, Park Thaichon, and Narayanage Jayantha Dewasiri

2. Digital Technologies in Luxury Industry: Identifying the Future Aspects of Luxury Brand Management

Md. Abdul Alim, Park Thaichon, Sara Quach, Scott Weaven, and Tusher Ghosh

3. Ethical and sustainability issues of artificial intelligence (AI) in the luxury industry

Lars-Erik Casper Ferm, Sara Shawky, Park Thaichon, and Sara Quach

4. Luxury brands and pro-environmental behaviour through commitment: the (un)awareness perspective

Nadezhda Lisichkova and Cecilia Lindh

5. Attention toward Sustainability in Premium Food Packaging: An Eye Tracking Study on Red Meat

Reyhane Hooshmand, Billy Sung, Joo Hee Kim, and Felix Septianto

6. Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product: A case study in Nepal

Udgam Mishra, Nirma Sadamali Jayawardena, and Park Thaichon

7. Assessing the impact of Sustainability News clips on fast-fashion brands purchase intention: A neuromarketing study

Nicolas Hamelin and Monica Chaudhary

8. The present and future of the luxury-sustainability paradox

Kevin Teah, Isaac Cheah, and Anwar Sadat Shimul

9. Localized luxury and luxury marketing: Meaning makings of Chinese luxury brand

Ting Jin, Wei Shao, and Park Thaichon

10. Luxury marketing within a Chinese consumers’ perspective: Local versus global luxury brand consumption

Ting Jin, Wei Shao, and Park Thaichon

(https://www.routledge.com/Luxury-Marketing-Sustainability-and-Technology-The-Future-of-Luxury-Management/Thaichon-Quach/p/book/9781032342924)

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing.

Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice.

This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.

(https://www.routledge.com/Luxury-Marketing-Sustainability-and-Technology-The-Future-of-Luxury-Management/Thaichon-Quach/p/book/9781032342924)

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