MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03674nam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250404110614.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250404b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032342924 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
THA |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Luxury marketing, sustainability and technology: |
| Remainder of title |
the future of luxury management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
New York |
| Date of publication, distribution, etc. |
2024 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 194 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
GBP |
| Price amount |
39.99 |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Routledge Studies in Luxury Management |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Table of contents:<br/>1. Luxury Marketing and Sustainability in the South Asian Context<br/><br/>Nirma Sadamali Jayawardena, Sara Quach, Charitha Harshani Perera, Park Thaichon, and Narayanage Jayantha Dewasiri<br/><br/>2. Digital Technologies in Luxury Industry: Identifying the Future Aspects of Luxury Brand Management<br/><br/>Md. Abdul Alim, Park Thaichon, Sara Quach, Scott Weaven, and Tusher Ghosh<br/><br/>3. Ethical and sustainability issues of artificial intelligence (AI) in the luxury industry<br/><br/>Lars-Erik Casper Ferm, Sara Shawky, Park Thaichon, and Sara Quach<br/><br/>4. Luxury brands and pro-environmental behaviour through commitment: the (un)awareness perspective<br/><br/>Nadezhda Lisichkova and Cecilia Lindh<br/><br/>5. Attention toward Sustainability in Premium Food Packaging: An Eye Tracking Study on Red Meat<br/><br/>Reyhane Hooshmand, Billy Sung, Joo Hee Kim, and Felix Septianto<br/><br/>6. Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product: A case study in Nepal<br/><br/>Udgam Mishra, Nirma Sadamali Jayawardena, and Park Thaichon<br/><br/>7. Assessing the impact of Sustainability News clips on fast-fashion brands purchase intention: A neuromarketing study<br/><br/>Nicolas Hamelin and Monica Chaudhary<br/><br/>8. The present and future of the luxury-sustainability paradox<br/><br/>Kevin Teah, Isaac Cheah, and Anwar Sadat Shimul<br/><br/>9. Localized luxury and luxury marketing: Meaning makings of Chinese luxury brand<br/><br/>Ting Jin, Wei Shao, and Park Thaichon<br/><br/>10. Luxury marketing within a Chinese consumers’ perspective: Local versus global luxury brand consumption<br/><br/>Ting Jin, Wei Shao, and Park Thaichon<br/><br/>(https://www.routledge.com/Luxury-Marketing-Sustainability-and-Technology-The-Future-of-Luxury-Management/Thaichon-Quach/p/book/9781032342924) |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing.<br/><br/>Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice.<br/><br/>This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.<br/><br/>(https://www.routledge.com/Luxury-Marketing-Sustainability-and-Technology-The-Future-of-Luxury-Management/Thaichon-Quach/p/book/9781032342924) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Luxury marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Luxury management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Thaichon, Park [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Quach, Sara [Editor] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
