Aesthetic clinic marketing in the digital age: From meta to AI

By:

Lewis, Wendy

Material type: Text

TextPublication details: Routledge New York 2024Description: 2ndISBN:

9780367405182

Subject(s):

DDC classification:

646.72068 LEW

Summary: Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field. This second edition features: NEW chapters on hot topics you need to know MORE tips, charts, tables, and resources UP-TO-THE-MINUTE strategies for success (https://www.routledge.com/Aesthetic-Clinic-Marketing-in-the-Digital-Age-From-Meta-to-AI/Lewis/p/book/9780367405182)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	646.72068 LEW (Browse shelf(Opens below))	1	Available		007859

Table of contents:
Preface

About The Author

Other publications from Wendy Lewis

Introduction: Evolution of the Aesthetic Market

Modern Aesthetic Patient Experience

Business of Branding & Rebranding

Strategic Primer for Digital Marketing

Optimizing the Marketing Mothership

Content Marketing Pearls for Platforms

Social Media Strategies Revisited

Now Entering the Metaverse

Multimedia Communication in Action

Future Proof Your Practice With AI
Appendix

Glossary of Marketing and AI Terms for Aesthetic Businesses

Index

(https://www.routledge.com/Aesthetic-Clinic-Marketing-in-the-Digital-Age-From-Meta-to-AI/Lewis/p/book/9780367405182)

Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field.

This second edition features:

NEW chapters on hot topics you need to know
MORE tips, charts, tables, and resources
UP-TO-THE-MINUTE strategies for success

(https://www.routledge.com/Aesthetic-Clinic-Marketing-in-the-Digital-Age-From-Meta-to-AI/Lewis/p/book/9780367405182)

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