MARC details
| 000 -LEADER |
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| fixed length control field |
02747nam a2200241 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250403182350.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250403b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780367405182 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
646.72068 |
| Item number |
LEW |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Lewis, Wendy |
| 245 ## - TITLE STATEMENT |
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| Title |
Aesthetic clinic marketing in the digital age: |
| Remainder of title |
From meta to AI |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
New York |
| Date of publication, distribution, etc. |
2024 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
2nd |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
47.99 |
| 500 ## - GENERAL NOTE |
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| General note |
Table of contents:<br/>Preface<br/><br/>About The Author<br/><br/>Other publications from Wendy Lewis<br/><br/>Introduction: Evolution of the Aesthetic Market<br/><br/><br/>Modern Aesthetic Patient Experience<br/><br/>Business of Branding & Rebranding<br/><br/>Strategic Primer for Digital Marketing<br/><br/>Optimizing the Marketing Mothership<br/><br/>Content Marketing Pearls for Platforms<br/><br/>Social Media Strategies Revisited<br/><br/>Now Entering the Metaverse<br/><br/>Multimedia Communication in Action<br/><br/>Future Proof Your Practice With AI<br/>Appendix<br/><br/>Glossary of Marketing and AI Terms for Aesthetic Businesses<br/><br/>Index<br/><br/>(https://www.routledge.com/Aesthetic-Clinic-Marketing-in-the-Digital-Age-From-Meta-to-AI/Lewis/p/book/9780367405182) |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field.<br/><br/>This second edition features:<br/><br/>NEW chapters on hot topics you need to know<br/>MORE tips, charts, tables, and resources<br/>UP-TO-THE-MINUTE strategies for success<br/><br/>(https://www.routledge.com/Aesthetic-Clinic-Marketing-in-the-Digital-Age-From-Meta-to-AI/Lewis/p/book/9780367405182) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Beauty culture economics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Beauty culture--Marketing cosmetic |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Cosmetic techniques--Economics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing of health services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Social media--Economics |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
