Advertising, promotion and other aspects of integrated marketing communications

By:

Andrews, J. Craig

Contributor(s):

Shimp, Terence A

Material type: Text

TextPublication details: Cengage Learning India Pvt. Ltd. Delhi 2018Edition: 10thDescription: xix, 635 pISBN:

9789355734587

Subject(s):

DDC classification:

659.1 AND

Summary: Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today’s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today’s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns. (https://www.cengage.co.in/book-list/print/advertising-promotion-and-other-aspects-of-integrated-marketing-communications-with-mindtap-10th-edition-ve)

List(s) this item appears in: Integrated Marketing communications

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	659.1 AND (Browse shelf(Opens below))	1	Available		007744

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today’s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today’s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.

(https://www.cengage.co.in/book-list/print/advertising-promotion-and-other-aspects-of-integrated-marketing-communications-with-mindtap-10th-edition-ve)

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