Advertising, promotion and other aspects of integrated marketing communications (Record no. 8737)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00253 a2200085 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Andrews, J Craig and Shimp, Terence A |
| 9 (RLIN) | 20584 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, promotion and other aspects of integrated marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Cengage |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
No items available.