Pricing decoded: how leading pricing practitioners manage price to boost profits

Contributor(s):

Material type: Text

TextPublication details: Routledge London 2025Description: xvii, 229 pISBN:

9781032869681

Subject(s):

Pricing

DDC classification:

338.526 ZAT

Summary: Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability. Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world’s leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions. The book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth. (https://www.routledge.com/Pricing-Decoded-How-Leading-Pricing-Practitioners-Manage-Price-to-Boost-Profits/Zatta-Kraus/p/book/9781032869681?srsltid=AfmBOor1P_jaBd6zQo3-9tVXSXY21FsIqJVKlA_Fw4aUlJP50y4wvaUh)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Finance & Accounting	338.526 ZAT (Browse shelf(Opens below))	1	Available		008798

Table of Contents:

PART I Price Strategy, 1. Subscription pricing’s success secrets at Alcatel-Lucent, Decathlon, Traton, and more Michael Mansard and Pierre Yves Noel, 2. Pricing insights unlocked: the strategic shifts behind Philips Healthcare’s success Daniel Cho, 3. Revolutionizing revenue at Google: advanced digital pricing models for SaaS and beyond Mariusz Gasiewski, 4. How to win with Saas pricing: the case of Workday Dawid Pawlak, 5. Clicks, Cookies, and Campaigns: Navigating Digital Ad Spaces at Google Michal Wiczkowski, PART II Price Setting, 6. Is the definition of pricing strategy in a retail company enough? on the essence of its implementation Anna Sokolska-Krzemińska, 7. The price of innovation: steering through value-based pricing at Assa Abbloy Karl Holm, 8. Artificial intelligence in pricing at online retail Vladimir Kuchkanov, 9. Price management success across sectors: in retail at Nike vs. in hospitality at Hilton Mohammed Ahmed, PART III Price Realization, 10. Customer Value Management: implementation of value-based pricing at Borealis Paolo De Angeli, 11. How Bonduelle and Unilever manage price image for perceived value Anna Telakowiec, 12. Proud Pricing in the facilities management industry at Coor Jerker Johanson, 13. Terms and Conditions excellence at DHL Jędrzej Rychlik, PART IV Price Enablement, 14. Why pricing for consumer goods is different: the case of Asashi Matthew Jipps, 15. Pricing transformation at Schneider Electric: success factors and key takeaways Paola Andrea Valencia, 16. Building internal revenue management function at Lotte Jacek Wyrebkowski and Wojciech Gorzen, 17. How to evaluate economic indicator trends to maximize profit and minimize loss with effective pricing at Ahold Delhaize Thaynara DuBois and Christien DuBois

Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.

Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world’s leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions.

The book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth.

(https://www.routledge.com/Pricing-Decoded-How-Leading-Pricing-Practitioners-Manage-Price-to-Boost-Profits/Zatta-Kraus/p/book/9781032869681?srsltid=AfmBOor1P_jaBd6zQo3-9tVXSXY21FsIqJVKlA_Fw4aUlJP50y4wvaUh)

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