MARC details
| 000 -LEADER |
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| fixed length control field |
03871nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250616095700.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250616b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032869681 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
338.526 |
| Item number |
ZAT |
| 245 ## - TITLE STATEMENT |
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| Title |
Pricing decoded: |
| Remainder of title |
how leading pricing practitioners manage price to boost profits |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
London |
| Date of publication, distribution, etc. |
2025 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xvii, 229 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
29.99 |
| 500 ## - GENERAL NOTE |
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| General note |
Table of Contents:<br/><br/>PART I Price Strategy, 1. Subscription pricing’s success secrets at Alcatel-Lucent, Decathlon, Traton, and more Michael Mansard and Pierre Yves Noel, 2. Pricing insights unlocked: the strategic shifts behind Philips Healthcare’s success Daniel Cho, 3. Revolutionizing revenue at Google: advanced digital pricing models for SaaS and beyond Mariusz Gasiewski, 4. How to win with Saas pricing: the case of Workday Dawid Pawlak, 5. Clicks, Cookies, and Campaigns: Navigating Digital Ad Spaces at Google Michal Wiczkowski, PART II Price Setting, 6. Is the definition of pricing strategy in a retail company enough? on the essence of its implementation Anna Sokolska-Krzemińska, 7. The price of innovation: steering through value-based pricing at Assa Abbloy Karl Holm, 8. Artificial intelligence in pricing at online retail Vladimir Kuchkanov, 9. Price management success across sectors: in retail at Nike vs. in hospitality at Hilton Mohammed Ahmed, PART III Price Realization, 10. Customer Value Management: implementation of value-based pricing at Borealis Paolo De Angeli, 11. How Bonduelle and Unilever manage price image for perceived value Anna Telakowiec, 12. Proud Pricing in the facilities management industry at Coor Jerker Johanson, 13. Terms and Conditions excellence at DHL Jędrzej Rychlik, PART IV Price Enablement, 14. Why pricing for consumer goods is different: the case of Asashi Matthew Jipps, 15. Pricing transformation at Schneider Electric: success factors and key takeaways Paola Andrea Valencia, 16. Building internal revenue management function at Lotte Jacek Wyrebkowski and Wojciech Gorzen, 17. How to evaluate economic indicator trends to maximize profit and minimize loss with effective pricing at Ahold Delhaize Thaynara DuBois and Christien DuBois |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.<br/><br/>Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world’s leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions.<br/><br/>The book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth.<br/><br/>(https://www.routledge.com/Pricing-Decoded-How-Leading-Pricing-Practitioners-Manage-Price-to-Boost-Profits/Zatta-Kraus/p/book/9781032869681?srsltid=AfmBOor1P_jaBd6zQo3-9tVXSXY21FsIqJVKlA_Fw4aUlJP50y4wvaUh) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Pricing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Zatta, Danilo |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Kraus, Maciej [Editor] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
