Qualitative research methods for business students: a gobal approach

By:

Omeihe, Kingsley O

Contributor(s):

Harrison, Christian

Material type: Text

TextPublication details: Sage Publication New Delhi 2024Description: xvii, 275 pISBN:

9781529601725

Subject(s):

DDC classification:

658.0072 OME

Summary: Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research. Key features include: Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning. Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton. (https://us.sagepub.com/en-us/nam/qualitative-research-methods-for-business-students/book281133)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	658.0072 OME (Browse shelf(Opens below))	1	Available		007939

Table of contents:
Chapter 1: The Nature of Qualitative Research Chapter 2: Identifying the research topic Chapter 3: The Literature Review Process Chapter 4: Research Philosophical Perspectives and Approaches Chapter 5: Ethics in Qualitative Research Chapter 6: Negotiating Access to Research Sites and Participants Chapter 7: Sampling Chapter 8: Qualitative Data Collection Part I Chapter 9: Qualitative Data Collection Part II Chapter 10: Qualitative Data Analysis Chapter 11: Evaluation of Qualitative Research Chapter 12: Writing Good Qualitative Research Proposals and Dissertation Process

(https://us.sagepub.com/en-us/nam/qualitative-research-methods-for-business-students/book281133#contents)

Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.

Key features include:

Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies.
Exercises and Activities that give you the opportunity to apply your learning.
Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation.

Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland

Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.
(https://us.sagepub.com/en-us/nam/qualitative-research-methods-for-business-students/book281133)

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