Qualitative research methods for business students: a gobal approach
Omeihe, Kingsley O.
Qualitative research methods for business students: a gobal approach - New Delhi Sage Publication 2024 - xvii, 275 p.
Table of contents:
Chapter 1: The Nature of Qualitative Research Chapter 2: Identifying the research topic Chapter 3: The Literature Review Process Chapter 4: Research Philosophical Perspectives and Approaches Chapter 5: Ethics in Qualitative Research Chapter 6: Negotiating Access to Research Sites and Participants Chapter 7: Sampling Chapter 8: Qualitative Data Collection Part I Chapter 9: Qualitative Data Collection Part II Chapter 10: Qualitative Data Analysis Chapter 11: Evaluation of Qualitative Research Chapter 12: Writing Good Qualitative Research Proposals and Dissertation Process
(https://us.sagepub.com/en-us/nam/qualitative-research-methods-for-business-students/book281133#contents)
Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.
Key features include:
Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies.
Exercises and Activities that give you the opportunity to apply your learning.
Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation.
Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland
Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.
(https://us.sagepub.com/en-us/nam/qualitative-research-methods-for-business-students/book281133)
9781529601725
Social sciences--Methodology
Social sciences--Research
658.0072 / OME
Qualitative research methods for business students: a gobal approach - New Delhi Sage Publication 2024 - xvii, 275 p.
Table of contents:
Chapter 1: The Nature of Qualitative Research Chapter 2: Identifying the research topic Chapter 3: The Literature Review Process Chapter 4: Research Philosophical Perspectives and Approaches Chapter 5: Ethics in Qualitative Research Chapter 6: Negotiating Access to Research Sites and Participants Chapter 7: Sampling Chapter 8: Qualitative Data Collection Part I Chapter 9: Qualitative Data Collection Part II Chapter 10: Qualitative Data Analysis Chapter 11: Evaluation of Qualitative Research Chapter 12: Writing Good Qualitative Research Proposals and Dissertation Process
(https://us.sagepub.com/en-us/nam/qualitative-research-methods-for-business-students/book281133#contents)
Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.
Key features include:
Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies.
Exercises and Activities that give you the opportunity to apply your learning.
Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation.
Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland
Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.
(https://us.sagepub.com/en-us/nam/qualitative-research-methods-for-business-students/book281133)
9781529601725
Social sciences--Methodology
Social sciences--Research
658.0072 / OME