Multisensory in stationary retail: principles and practice of customer-centered store design

Contributor(s):

Material type: Text

TextPublication details: Springer Wiesbaden 2023Description: xxvii, 481 pISBN:

9783658382261

Subject(s):

Retail design and construction

DDC classification:

658.8 MAU

Summary: This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand. The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people. Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation (https://link.springer.com/book/10.1007/978-3-658-38227-8)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 MAU (Browse shelf(Opens below))	1	Available		007933

Table of contents:
Table of contents (33 chapters)
Front Matter
Pages i-xxvii
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Part I
Front Matter
Pages 1-2
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Multisensory in Stationary Retail: Principles and Practice in Customer-Centered Store Design – Neuromerchandising at the Point of Sale
Achim Fringes
Pages 3-19
The Emotional Organization: Feelings, Senses, Consciousness
Beat Grossenbacher, Brigitte Mäder
Pages 21-42
Perception Research and Its Significance for Retail Marketing and Shopper Research
Andrea Gröppel-Klein
Pages 43-58
From Bottom-Up to Top-Down in the Store Environment: Multisensuality Using the Example of Background Music
Georg Felser, Patrick Hehn
Pages 59-79
Looked at and Bought? How Extrinsic and Intrinsic Product Characteristics Influence Food Purchases
Claudia Symmank
Pages 81-98
Identifying Brand Values and Staging Them Multisensually
Karsten Kilian
Pages 99-121
Synthesis: Multisensory – Perception with All Senses
Gunnar Mau, Markus Schweizer, Agnes Fleischer
Pages 123-129
Part II
Front Matter
Pages 131-131
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Retail in Times of New Work: Thoughts on the Renaissance of Stationary Trade
Martin Kiel, Markus Schweizer
Pages 133-140
Selling Comes from Understanding: Retail Is Always the Encounter of People
Bert Martin Ohnemüller
Pages 141-147
Stationary Retail from the Perspective of Digital Natives
Philipp Riederle, Markus Schweizer
Pages 149-158
The Trust Advantage of Stationary Shops
Cornelia Diethelm
Pages 159-165
Best Practices for AI in Retail: Also for Multisensory?
Gerrit Heinemann, Kerstin Sonntag, Marcus Groß
Pages 167-181
Digital Presence in Physical Shopping: From a “Benefit-Oriented Approach” to Successful Customer Engagement
Pierre Gervais Farine
Pages 183-200
Consumer Experience Through the Use of Mixed Reality in Shopping Environments
Christian Zagel
Pages 201-214
Synthesis: Phygital – The Dawn of a New Age of the Senses
Gunnar Mau, Markus Schweizer, Agnes Fleischer
Pages 215-220
Part III
Front Matter
Pages 221-221
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Turning a Shopping Location Into a Brand!
Hermann W. Braun
Pages 223-245
(https://link.springer.com/book/10.1007/978-3-658-38227-8)

This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand.

The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people.

Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation

(https://link.springer.com/book/10.1007/978-3-658-38227-8)

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