Multisensory in stationary retail: (Record no. 9900)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03944nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250408154036.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250408b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783658382261 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAU |
| 245 ## - TITLE STATEMENT | |
| Title | Multisensory in stationary retail: |
| Remainder of title | principles and practice of customer-centered store design |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Springer |
| Place of publication, distribution, etc. | Wiesbaden |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 481 p. |
| 365 ## - TRADE PRICE | |
| Price type code | EURO |
| Price amount | 74.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Table of contents (33 chapters)<br/>Front Matter<br/>Pages i-xxvii<br/>Download chapter PDF <br/>Part I<br/>Front Matter<br/>Pages 1-2<br/>Download chapter PDF <br/>Multisensory in Stationary Retail: Principles and Practice in Customer-Centered Store Design – Neuromerchandising at the Point of Sale<br/>Achim Fringes<br/>Pages 3-19<br/>The Emotional Organization: Feelings, Senses, Consciousness<br/>Beat Grossenbacher, Brigitte Mäder<br/>Pages 21-42<br/>Perception Research and Its Significance for Retail Marketing and Shopper Research<br/>Andrea Gröppel-Klein<br/>Pages 43-58<br/>From Bottom-Up to Top-Down in the Store Environment: Multisensuality Using the Example of Background Music<br/>Georg Felser, Patrick Hehn<br/>Pages 59-79<br/>Looked at and Bought? How Extrinsic and Intrinsic Product Characteristics Influence Food Purchases<br/>Claudia Symmank<br/>Pages 81-98<br/>Identifying Brand Values and Staging Them Multisensually<br/>Karsten Kilian<br/>Pages 99-121<br/>Synthesis: Multisensory – Perception with All Senses<br/>Gunnar Mau, Markus Schweizer, Agnes Fleischer<br/>Pages 123-129<br/>Part II<br/>Front Matter<br/>Pages 131-131<br/>Download chapter PDF <br/>Retail in Times of New Work: Thoughts on the Renaissance of Stationary Trade<br/>Martin Kiel, Markus Schweizer<br/>Pages 133-140<br/>Selling Comes from Understanding: Retail Is Always the Encounter of People<br/>Bert Martin Ohnemüller<br/>Pages 141-147<br/>Stationary Retail from the Perspective of Digital Natives<br/>Philipp Riederle, Markus Schweizer<br/>Pages 149-158<br/>The Trust Advantage of Stationary Shops<br/>Cornelia Diethelm<br/>Pages 159-165<br/>Best Practices for AI in Retail: Also for Multisensory?<br/>Gerrit Heinemann, Kerstin Sonntag, Marcus Groß<br/>Pages 167-181<br/>Digital Presence in Physical Shopping: From a “Benefit-Oriented Approach” to Successful Customer Engagement<br/>Pierre Gervais Farine<br/>Pages 183-200<br/>Consumer Experience Through the Use of Mixed Reality in Shopping Environments<br/>Christian Zagel<br/>Pages 201-214<br/>Synthesis: Phygital – The Dawn of a New Age of the Senses<br/>Gunnar Mau, Markus Schweizer, Agnes Fleischer<br/>Pages 215-220<br/>Part III<br/>Front Matter<br/>Pages 221-221<br/>Download chapter PDF <br/>Turning a Shopping Location Into a Brand!<br/>Hermann W. Braun<br/>Pages 223-245<br/>(https://link.springer.com/book/10.1007/978-3-658-38227-8) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail. From an academic and practical perspective, with contributions from renowned academics and companies, it shows how a coherent store design can be created in harmony with the retail brand.<br/><br/>The central challenge here is the conscious orchestration of the diverse sensory stimuli. How can the many sources of stimuli be controlled? Which shelf shape goes with which light, colour and sound? Dealing with the variety of stimuli in a store environment can quickly become complex and incongruence can have a decisive negative impact on the well-being of customers. A customer-centric store environment therefore focuses on the well-being of people.<br/><br/>Renowned scientists and traders show the state of the science on these issues and give valuable suggestions for the trade. With best practice examples and valuable suggestions for practical implementation<br/><br/><br/>(https://link.springer.com/book/10.1007/978-3-658-38227-8) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Retail design and construction |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mau, Gunnar [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schweizer, Markus [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Oriet, Christoph [Editor] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 24-25/10694 | 19-03-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/20/2025 | Bharat Book Distributors | 4616.01 | 658.8 MAU | 007933 | 03/20/2025 | 1 | 7101.55 | 03/20/2025 | Book |