Practical digital marketing and AI psychology: how to gain online consumer trust and sales using technologies and psychology

By:

Gabay, Jonathan J

Material type: Text

TextPublication details: Routledge New York 2024Description: xiv, 438 pISBN:

9781032530284

Subject(s):

DDC classification:

658.8 GAB

Summary: Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style. (https://www.routledge.com/Practical-Digital-Marketing-and-AI-Psychology-How-to-Gain-Online-Consumer-Trust-and-Sales-Using-Technologies-and-Psychology/Gabay/p/book/9781032530284)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 GAB (Browse shelf(Opens below))	1	Available		007867

Table of contents:
1. Atlas of your mind 2. I vs AI 3. Me, myself and I 4. Giving "I" what "I" wants and needs (As well as other lies "I" tells ourselves) 5. Brand kisses in the mind 6. Modelling excellence 7. Brain sells 8. Alone together 9. Scan: cognitive biases, fallacies, and rules of thumb
[https://www.routledge.com/Practical-Digital-Marketing-and-AI-Psychology-How-to-Gain-Online-Consumer-Trust-and-Sales-Using-Technologies-and-Psychology/Gabay/p/book/9781032530284]

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.

Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired.

This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style.

(https://www.routledge.com/Practical-Digital-Marketing-and-AI-Psychology-How-to-Gain-Online-Consumer-Trust-and-Sales-Using-Technologies-and-Psychology/Gabay/p/book/9781032530284)

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