Practical digital marketing and AI psychology: (Record no. 9028)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02632nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250404120114.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250404b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032530284 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GAB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gabay, Jonathan J |
| 245 ## - TITLE STATEMENT | |
| Title | Practical digital marketing and AI psychology: |
| Remainder of title | how to gain online consumer trust and sales using technologies and psychology |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 438 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 34.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>1. Atlas of your mind 2. I vs AI 3. Me, myself and I 4. Giving "I" what "I" wants and needs (As well as other lies "I" tells ourselves) 5. Brand kisses in the mind 6. Modelling excellence 7. Brain sells 8. Alone together 9. Scan: cognitive biases, fallacies, and rules of thumb<br/>[https://www.routledge.com/Practical-Digital-Marketing-and-AI-Psychology-How-to-Gain-Online-Consumer-Trust-and-Sales-Using-Technologies-and-Psychology/Gabay/p/book/9781032530284] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.<br/><br/>Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired.<br/><br/>This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style.<br/><br/>(https://www.routledge.com/Practical-Digital-Marketing-and-AI-Psychology-How-to-Gain-Online-Consumer-Trust-and-Sales-Using-Technologies-and-Psychology/Gabay/p/book/9781032530284) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | AI-Psyschology |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IN32229 | 08-03-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/18/2025 | Overseas Press India Private | 2549.55 | 658.8 GAB | 007867 | 03/18/2025 | 1 | 3922.38 | 03/18/2025 | Book |