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1.
Shop til you drop: consumer behavior and american culture by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham Rowman & Littlefield Publishing Group Inc. 2005
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BER.

2.
Social media strategy: marketing, advertising, and public relations in the consumer revolution by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham Rowman & Littlefield Publishing Group, Inc. 2025
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 QUE.

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