Shop til you drop: consumer behavior and american culture
Material type:
TextPublication details: Lanham Rowman & Littlefield Publishing Group Inc. 2005Description: xiii, 136 pISBN: - 9780742536913
- 658.8342 BER
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
|
Indian Institute of Management LRC General Stacks | Marketing | 658.8342 BER (Browse shelf(Opens below)) | 1 | Available | G00619 |
Table of content:
Chapter 1 Acknowledgments
Chapter 2 Preface
Chapter 3 1 What Are Consumer Cultures?
Chapter 4 2 Data on Consumer Cultures
Chapter 5 3 The Act of Consumption
Chapter 6 4 Perspectives on Consumption
Chapter 7 5 The Semiotics of Shopping
Chapter 8 6 Malls and the American Consumer Culture
Chapter 9 7 Tourism and Consumer Culture
Chapter 10 8 Buyer's Remorse
Chapter 11 References
[https://rowman.com/ISBN/9781461666226/Shop-til-You-Drop-Consumer-Behavior-and-American-Culture]
Reveals the many layers of consumer culture through analyzing malls, tourism, superstores, online shopping, marketing to children and "tweens," the consumer calendar, the distribution of wealth in the United States, and many other topics.
—Concise and accessible to all levels of students and general readers.
—Draws on perspectives from sociology, psychology, anthropology, religion, semiotics, and cultural studies and explains what it means to be a postmodern consumer culture.
—Filled with "Consumer Culture Factoid" boxes, illustrations by the author, and photos.
(https://rowman.com/ISBN/9781461666226/Shop-til-You-Drop-Consumer-Behavior-and-American-Culture)
There are no comments on this title.