Shop til you drop: consumer behavior and american culture

Berger, Arthur Asa

Shop til you drop: consumer behavior and american culture - Lanham Rowman & Littlefield Publishing Group Inc. 2005 - xiii, 136 p.

Table of content:
Chapter 1 Acknowledgments
Chapter 2 Preface
Chapter 3 1 What Are Consumer Cultures?
Chapter 4 2 Data on Consumer Cultures
Chapter 5 3 The Act of Consumption
Chapter 6 4 Perspectives on Consumption
Chapter 7 5 The Semiotics of Shopping
Chapter 8 6 Malls and the American Consumer Culture
Chapter 9 7 Tourism and Consumer Culture
Chapter 10 8 Buyer's Remorse
Chapter 11 References
[https://rowman.com/ISBN/9781461666226/Shop-til-You-Drop-Consumer-Behavior-and-American-Culture]

Reveals the many layers of consumer culture through analyzing malls, tourism, superstores, online shopping, marketing to children and "tweens," the consumer calendar, the distribution of wealth in the United States, and many other topics.
—Concise and accessible to all levels of students and general readers.
—Draws on perspectives from sociology, psychology, anthropology, religion, semiotics, and cultural studies and explains what it means to be a postmodern consumer culture.
—Filled with "Consumer Culture Factoid" boxes, illustrations by the author, and photos.
(https://rowman.com/ISBN/9781461666226/Shop-til-You-Drop-Consumer-Behavior-and-American-Culture)

9780742536913


Consumer behavior-United states
Consumer behavior-social aspect-United States
Consumers preference-psychological aspects-United States

658.8342 / BER

©2019-2020 Learning Resource Centre, Indian Institute of Management Bodhgaya

Powered by Koha