Fandom analytics: creating and harnessing consumer and cultural passion

By:

Lewis, Michael

Material type: Text

TextSeries: Business Guides on the Go (BUGO)Publication details: Springer Cham 2024Description: xiv, 260 pISBN:

9783031659249

Subject(s):

DDC classification:

658.83 LEW

Summary: The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics. (https://link.springer.com/book/10.1007/978-3-031-65925-6)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.83 LEW (Browse shelf(Opens below))	1	Available		008510

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Previous	658.83 GUP Marketing analytics	658.83 HAG Market research in practice:	658.83 KID Marketing research: an introductory approach	658.83 LEW Fandom analytics: creating and harnessing consumer and cultural passion	658.83 MAZ Statistics for marketing and consumer research	658.83 MIS Case studies on management strategies, human resource and marketing dimension	658.83 NAR Marketing research: text and cases	Next

Table of contents (12 chapters)
Front Matter
Pages i-xiv
Download chapter PDF
Fandom: The Business of Cultural Passion
Michael Lewis
Pages 1-17
Fandom Analytics Framework
Michael Lewis
Pages 19-36
Stories and Narratives
Michael Lewis
Pages 37-59
Fandom Communities and Fan Identity
Michael Lewis
Pages 61-74
Fan Attitudes and Survey Research
Michael Lewis
Pages 75-97
Fandom Equity
Michael Lewis
Pages 99-114
Fan Lifetime Value
Michael Lewis
Pages 115-132
Sponsorships and Fandom Transference
Michael Lewis
Pages 133-149
Sports Analytics: Player Evaluations and Game Decisions
Michael Lewis
Pages 151-175
Sports Analytics: Leagues, Teams, Players, and Fans
Michael Lewis
Pages 177-197
Fandom Beyond Sports
Michael Lewis
Pages 199-218
The Future of Fandom and Fandom Analytics
Michael Lewis
Pages 219-260
[https://link.springer.com/book/10.1007/978-3-031-65925-6]

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.

(https://link.springer.com/book/10.1007/978-3-031-65925-6)

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