Fandom analytics: (Record no. 9743)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02494nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250503095625.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250503b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783031659249 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | LEW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lewis, Michael |
| 245 ## - TITLE STATEMENT | |
| Title | Fandom analytics: |
| Remainder of title | creating and harnessing consumer and cultural passion |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Springer |
| Place of publication, distribution, etc. | Cham |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 260 p. |
| 365 ## - TRADE PRICE | |
| Price type code | EUR |
| Price amount | 29.99 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Business Guides on the Go (BUGO) |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents (12 chapters)<br/>Front Matter<br/>Pages i-xiv<br/>Download chapter PDF <br/>Fandom: The Business of Cultural Passion<br/>Michael Lewis<br/>Pages 1-17<br/>Fandom Analytics Framework<br/>Michael Lewis<br/>Pages 19-36<br/>Stories and Narratives<br/>Michael Lewis<br/>Pages 37-59<br/>Fandom Communities and Fan Identity<br/>Michael Lewis<br/>Pages 61-74<br/>Fan Attitudes and Survey Research<br/>Michael Lewis<br/>Pages 75-97<br/>Fandom Equity<br/>Michael Lewis<br/>Pages 99-114<br/>Fan Lifetime Value<br/>Michael Lewis<br/>Pages 115-132<br/>Sponsorships and Fandom Transference<br/>Michael Lewis<br/>Pages 133-149<br/>Sports Analytics: Player Evaluations and Game Decisions<br/>Michael Lewis<br/>Pages 151-175<br/>Sports Analytics: Leagues, Teams, Players, and Fans<br/>Michael Lewis<br/>Pages 177-197<br/>Fandom Beyond Sports<br/>Michael Lewis<br/>Pages 199-218<br/>The Future of Fandom and Fandom Analytics<br/>Michael Lewis<br/>Pages 219-260<br/>[https://link.springer.com/book/10.1007/978-3-031-65925-6] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.<br/><br/>(https://link.springer.com/book/10.1007/978-3-031-65925-6) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Entertainment fandom |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports fandom |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Influencer marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Fandom brand equity |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/28/2025 | 1816.80 | 008510 | 03/28/2025 | 1 | 2795.07 | 03/28/2025 | Book |