The dynamics of business behavior: an evidence-based approach to managing organizational change

Table of contents:
Foreword by Bas Zwart ix

Preface by Paul Gibbons xiii

Acknowledgments xvii

Introduction 1

Part I Bridging Two Disciplines 13

Chapter 1 Managing Organizational Change 15

Chapter 2 Think Like a Behavioral Scientist 37

Chapter 3 Behaviorally Informed Change Management 61

Chapter 4 Evidence-Based Change Interventions 77

Part II Eighteen Interventions for Six Change Areas 93

Chapter 5 Planning and Risk Management 95

Chapter 6 Narrative and Communication 117

Chapter 7 Leadership Support 143

Chapter 8 Stakeholder Engagement 165

Chapter 9 Measuring Change 189

Chapter 10 Learning and Development 215

Conclusion: Toward Behaviorally Informed Organizations 241

Notes 245

About the Authors 253

Index 255

(https://www.wiley.com/en-in/The+Dynamics+of+Business+Behavior%3A+An+Evidence-Based+Approach+to+Managing+Organizational+Change-p-9781394196562#tableofcontents-section)

Discover practical and relevant insights from behavioral science you can apply immediately to manage change in your organization

In The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change, cognitive neuropsychologist Philip Jordanov and entrepreneur Beirem Ben Barrah deliver an eye-opening new treatment of how to create organizational change with an evidence-based approach. The book includes interviews with more than 40 industry professionals across 15 sectors from companies like Johnson & Johnson and the three biggest Dutch banks discussing change approaches, challenges, and interventions to help bridge the gap between theory and practice.

Readers will find useful step-by-step guides on eighteen interventions for six change areas, including psychological safety for stakeholder engagement and re-anchoring for leadership support. This book also discusses:

The importance of strategic planning and risk management in DEI efforts through surveys and focus groups, yearly health scans, and qualitative and quantitative data
The most common myths that leaders accidentally buy into as they guide their organizations
Case studies of contemporary companies overcoming challenges using brain and behavior science
A startlingly insightful and, at times, counterintuitive guide to implementing behavioral science in real-world organizations, The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change will earn a place on the bookshelves of managers, executives, directors, entrepreneurs, founders, marketers, department heads, salespeople, and other business leaders.

(https://www.wiley.com/en-in/The+Dynamics+of+Business+Behavior%3A+An+Evidence-Based+Approach+to+Managing+Organizational+Change-p-9781394196562)