The new rules of the road: how to navigate the rapidly changing marketing landscape

By:

Kahn, Dan

Material type: Text

TextPublication details: Charleston Advantage Media Group 2025Description: 201 pISBN:

9781642256918

Subject(s):

DDC classification:

658.8 KAH

Summary: Industry veteran Dan Kahn provides a comprehensive blueprint for navigating digital transformation, social media dominance, and emerging technologies in communication. From traditional media relations to AI-powered marketing strategies, this authoritative guide bridges the gap between conventional PR and modern digital engagement. Discover how leading brands are revolutionizing their approach to communication and learn practical techniques for implementing these strategies in your organization. Essential Modern Marketing Strategies: – Digital PR Evolution: Transform traditional tactics for the online era – Social Media Mastery: Build powerful brand presence across platforms – Influencer Partnerships: Create authentic collaborations that drive results – Crisis Management: Navigate real-time digital communication challenges – Data Analytics: Measure and optimize PR campaign performance – AI Integration: Leverage automation for enhanced marketing efficiency Don’t just adapt to the changing marketing landscape—learn to thrive in it. This comprehensive guide equips you with the tools, strategies, and insights needed to excel in modern digital communication. Master the intersection of PR, marketing, and technology. Transform your communication strategy for the digital age (https://advantagebooks.com/books/the-new-rules-of-the-road/)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 KAH (Browse shelf(Opens below))	1	Available		009240

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Previous	658.8 HOS Marketing in a transition economy: new realities, challenges, and prospects	658.8 HUL Sensory marketing: an introduction	658.8 IND In good conscience:	658.8 KAH The new rules of the road: how to navigate the rapidly changing marketing landscape	658.8 KAS Rural marketing	658.8 KEE Global marketing management	658.8 KEM The Ulysses contract: how to never worry about the share market again	Next

Industry veteran Dan Kahn provides a comprehensive blueprint for navigating digital transformation, social media dominance, and emerging technologies in communication.

From traditional media relations to AI-powered marketing strategies, this authoritative guide bridges the gap between conventional PR and modern digital engagement. Discover how leading brands are revolutionizing their approach to communication and learn practical techniques for implementing these strategies in your organization.

Essential Modern Marketing Strategies:
– Digital PR Evolution: Transform traditional tactics for the online era
– Social Media Mastery: Build powerful brand presence across platforms
– Influencer Partnerships: Create authentic collaborations that drive results
– Crisis Management: Navigate real-time digital communication challenges
– Data Analytics: Measure and optimize PR campaign performance
– AI Integration: Leverage automation for enhanced marketing efficiency

Don’t just adapt to the changing marketing landscape—learn to thrive in it. This comprehensive guide equips you with the tools, strategies, and insights needed to excel in modern digital communication.

Master the intersection of PR, marketing, and technology. Transform your communication strategy for the digital age

(https://advantagebooks.com/books/the-new-rules-of-the-road/)

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