The new rules of the road: (Record no. 10521)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01932nam a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251101165709.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251101b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781642256918 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KAH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kahn, Dan |
| 245 ## - TITLE STATEMENT | |
| Title | The new rules of the road: |
| Remainder of title | how to navigate the rapidly changing marketing landscape |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Charleston |
| Name of publisher, distributor, etc. | Advantage Media Group |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 201 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 29.99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Industry veteran Dan Kahn provides a comprehensive blueprint for navigating digital transformation, social media dominance, and emerging technologies in communication.<br/><br/>From traditional media relations to AI-powered marketing strategies, this authoritative guide bridges the gap between conventional PR and modern digital engagement. Discover how leading brands are revolutionizing their approach to communication and learn practical techniques for implementing these strategies in your organization.<br/><br/>Essential Modern Marketing Strategies:<br/>– Digital PR Evolution: Transform traditional tactics for the online era<br/>– Social Media Mastery: Build powerful brand presence across platforms<br/>– Influencer Partnerships: Create authentic collaborations that drive results<br/>– Crisis Management: Navigate real-time digital communication challenges<br/>– Data Analytics: Measure and optimize PR campaign performance<br/>– AI Integration: Leverage automation for enhanced marketing efficiency<br/><br/>Don’t just adapt to the changing marketing landscape—learn to thrive in it. This comprehensive guide equips you with the tools, strategies, and insights needed to excel in modern digital communication.<br/><br/>Master the intersection of PR, marketing, and technology. Transform your communication strategy for the digital age<br/><br/>(https://advantagebooks.com/books/the-new-rules-of-the-road/) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Leadership |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 390/25-26 | 09-10-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/02/2025 | T V Enterprises | 1738.82 | 658.8 KAH | 009240 | 11/02/2025 | 1 | 2675.11 | 11/02/2025 | Book |