Rebrand right: how to refresh your brand and marketing to grow your business

By:

Fairley, Rachel

Contributor(s):

Robb, Sarah

Material type: Text

TextPublication details: France Practical Inspiration Publishing 2025Description: xvi, 224 pISBN:

9781788607216

Subject(s):

DDC classification:

658.827 FAI

Summary: Strengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn’t follow. You can’t afford to wing it. Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business. Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience. Based on 50 years of experience with over 90 B2B and B2C brands, this is the definitive guide to modern rebranding. (https://practicalinspiration.com/book/rebrand-right)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.827 FAI (Browse shelf(Opens below))	1	Available		009239

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Previous	658.827 DER Designing luxury brands: the science of pleasing customers' senses	658.827 DSO Brand magic: the art and science of creating successful brand	658.827 DUN Obviously awesome: how to nail product positioning so customers get it, buy it, love it	658.827 FAI Rebrand right: how to refresh your brand and marketing to grow your business	658.827 FOR Sustainable branding:	658.827 GBA Brands, branding, and consumerism: personal and social influences on consumption	658.827 GRI Guinness: the colorful story of a black and white brand	Next

Strengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn’t follow.

You can’t afford to wing it.

Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business.

Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience.

Based on 50 years of experience with over 90 B2B and B2C brands, this is the definitive guide to modern rebranding.

(https://practicalinspiration.com/book/rebrand-right)

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