Rebrand right: (Record no. 10519)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01389nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251102161415.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251101b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781788607216 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | FAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fairley, Rachel |
| 245 ## - TITLE STATEMENT | |
| Title | Rebrand right: |
| Remainder of title | how to refresh your brand and marketing to grow your business |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | France |
| Name of publisher, distributor, etc. | Practical Inspiration Publishing |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 224 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 19.99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Strengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn’t follow.<br/><br/>You can’t afford to wing it.<br/><br/>Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business.<br/><br/>Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience.<br/><br/>Based on 50 years of experience with over 90 B2B and B2C brands, this is the definitive guide to modern rebranding.<br/><br/>(https://practicalinspiration.com/book/rebrand-right) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding--New products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Robb, Sarah |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 390/25-26 | 09-10-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/02/2025 | T V Enterprises | 1565.20 | 658.827 FAI | 009239 | 11/02/2025 | 1 | 2408.00 | 11/02/2025 | Book |