Business anthropology: the basics

By:

Malefyt, Timothy de Waal

Material type: Text

TextPublication details: New York Routledge 2024Description: viii, 201 pISBN:

9781032416083

Subject(s):

Business anthropology

DDC classification:

338.5 MAL

Summary: Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world. Topics covered include: Defining applied, design and digital anthropology Explaining key research methods and approaches used in industry, government, and non-profit sectors Investigating issues internal to an organization that assist in managing change Covering topics like marketing communications, user experience, product development and entrepreneurship Explaining ways for organizations to partner and interact with communities, economics and politics to implement change Discussing approaches to encourage public conversation about social issues (https://www.routledge.com/Business-Anthropology-The-Basics/deWaalMalefyt/p/book/9781032416083)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	338.5 MAL (Browse shelf(Opens below))	1	Checked out	01/25/2026	009021

Table of contents:
1. Introduction to Business Anthropology

2. Methodologies of Cultural Analysis

3. Anthropology in Consumer Research

4. Organizational Anthropology

5. Design Anthropology

6. A Digital Anthropology approach to Culture

7. Conclusion

[https://www.routledge.com/Business-Anthropology-The-Basics/deWaalMalefyt/p/book/9781032416083]

Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world.

Topics covered include:

Defining applied, design and digital anthropology
Explaining key research methods and approaches used in industry, government, and non-profit sectors
Investigating issues internal to an organization that assist in managing change
Covering topics like marketing communications, user experience, product development and entrepreneurship
Explaining ways for organizations to partner and interact with communities, economics and politics to implement change
Discussing approaches to encourage public conversation about social issues

(https://www.routledge.com/Business-Anthropology-The-Basics/deWaalMalefyt/p/book/9781032416083)

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