Business anthropology: the basics
Malefyt, Timothy de Waal
Business anthropology: the basics - New York Routledge 2024 - viii, 201 p.
Table of contents:
1. Introduction to Business Anthropology
2. Methodologies of Cultural Analysis
3. Anthropology in Consumer Research
4. Organizational Anthropology
5. Design Anthropology
6. A Digital Anthropology approach to Culture
7. Conclusion
[https://www.routledge.com/Business-Anthropology-The-Basics/deWaalMalefyt/p/book/9781032416083]
Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world.
Topics covered include:
Defining applied, design and digital anthropology
Explaining key research methods and approaches used in industry, government, and non-profit sectors
Investigating issues internal to an organization that assist in managing change
Covering topics like marketing communications, user experience, product development and entrepreneurship
Explaining ways for organizations to partner and interact with communities, economics and politics to implement change
Discussing approaches to encourage public conversation about social issues
(https://www.routledge.com/Business-Anthropology-The-Basics/deWaalMalefyt/p/book/9781032416083)
9781032416083
Business anthropology
338.5 / MAL
Business anthropology: the basics - New York Routledge 2024 - viii, 201 p.
Table of contents:
1. Introduction to Business Anthropology
2. Methodologies of Cultural Analysis
3. Anthropology in Consumer Research
4. Organizational Anthropology
5. Design Anthropology
6. A Digital Anthropology approach to Culture
7. Conclusion
[https://www.routledge.com/Business-Anthropology-The-Basics/deWaalMalefyt/p/book/9781032416083]
Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world.
Topics covered include:
Defining applied, design and digital anthropology
Explaining key research methods and approaches used in industry, government, and non-profit sectors
Investigating issues internal to an organization that assist in managing change
Covering topics like marketing communications, user experience, product development and entrepreneurship
Explaining ways for organizations to partner and interact with communities, economics and politics to implement change
Discussing approaches to encourage public conversation about social issues
(https://www.routledge.com/Business-Anthropology-The-Basics/deWaalMalefyt/p/book/9781032416083)
9781032416083
Business anthropology
338.5 / MAL