Essentials of marketing analytics

By:

Hair, Josheph F

Contributor(s):

Material type: Text

TextPublication details: Chennai McGraw Hill Education (India) Private Limited 2025Description: xx, 492 pISBN:

9789355327192

Subject(s):

Marketing

DDC classification:

658.8 HAI

Summary: In the era of Big Data, students must grasp not only the right questions but also the tools to answer them. Essentials of Marketing Analytics provides a comprehensive, readable, and flexible guide for undergraduates and graduates. Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more. Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics is the most comprehensive, current, adaptable product on the market! (https://www.mheducation.com/highered/product/Essentials-of-Marketing-Analytics-Hair.html#mh-ecomm-he-product-accordion-34496518-heading-mh-ecomm-accordion-list-323cf10a61)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 HAI (Browse shelf(Opens below))	1	Available		008954

Table of contents:
PART 1: OVERVIEW OF MARKETING ANALYTICS AND DATA MANAGEMENT
1. Introduction to Marketing Analytics
2. Data Management
PART 2: EXPLORING AND VISUALIZING DATA PATTERNS
3. Exploratory Data Analysis Using Cognitive Analytics
4. Data Visualization
PART 3: ANALYTICAL METHODS FOR SUPERVISED LEARNING
5. Regression Analysis
6. Neural Networks
7. Automated Machine Learning
PART 4: ANALYTICAL METHODS FOR UNSUPERVISED LEARNING
8. Cluster Analysis
9. Market Basket Analysis
PART 5: EMERGING ANALYTICAL APPROACHES
10. Natural Language Processing
11. Social Network Analysis
12. Fundamentals of Digital Marketing Analytics

[https://www.mheducation.com/highered/product/Essentials-of-Marketing-Analytics-Hair.html#mh-ecomm-he-product-accordion-34496518-heading-mh-ecomm-accordion-list-9720604b5a]

In the era of Big Data, students must grasp not only the right questions but also the tools to answer them. Essentials of Marketing Analytics provides a comprehensive, readable, and flexible guide for undergraduates and graduates. Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more. Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics is the most comprehensive, current, adaptable product on the market!

(https://www.mheducation.com/highered/product/Essentials-of-Marketing-Analytics-Hair.html#mh-ecomm-he-product-accordion-34496518-heading-mh-ecomm-accordion-list-323cf10a61)

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