Essentials of marketing analytics (Record no. 10220)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02283nam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250914200132.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250914b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789355327192 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Josheph F. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing analytics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chennai |
| Name of publisher, distributor, etc. | McGraw Hill Education (India) Private Limited |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 492 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 925.00 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>PART 1: OVERVIEW OF MARKETING ANALYTICS AND DATA MANAGEMENT <br/>1. Introduction to Marketing Analytics <br/>2. Data Management<br/>PART 2: EXPLORING AND VISUALIZING DATA PATTERNS <br/>3. Exploratory Data Analysis Using Cognitive Analytics <br/>4. Data Visualization <br/>PART 3: ANALYTICAL METHODS FOR SUPERVISED LEARNING <br/>5. Regression Analysis <br/>6. Neural Networks <br/>7. Automated Machine Learning<br/>PART 4: ANALYTICAL METHODS FOR UNSUPERVISED LEARNING <br/>8. Cluster Analysis <br/>9. Market Basket Analysis <br/>PART 5: EMERGING ANALYTICAL APPROACHES <br/>10. Natural Language Processing <br/>11. Social Network Analysis <br/>12. Fundamentals of Digital Marketing Analytics<br/><br/>[https://www.mheducation.com/highered/product/Essentials-of-Marketing-Analytics-Hair.html#mh-ecomm-he-product-accordion-34496518-heading-mh-ecomm-accordion-list-9720604b5a] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In the era of Big Data, students must grasp not only the right questions but also the tools to answer them. Essentials of Marketing Analytics provides a comprehensive, readable, and flexible guide for undergraduates and graduates. Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more. Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics is the most comprehensive, current, adaptable product on the market!<br/><br/>(https://www.mheducation.com/highered/product/Essentials-of-Marketing-Analytics-Hair.html#mh-ecomm-he-product-accordion-34496518-heading-mh-ecomm-accordion-list-323cf10a61) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harrison, Dana E. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ajjan, Haya |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Adhikari, Atanu |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB1529 | 30-08-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 09/09/2025 | Technical Bureau India Pvt. Ltd. | 642.88 | 1 | 658.8 HAI | 008954 | 10/22/2025 | 10/05/2025 | 1 | 925.00 | 09/09/2025 | Book |